Seeing Is Believing / Edition 4 available in Paperback
Seeing Is Believing uses semiological and psychological concepts to help readers gain an understanding of the way we ﬁnd meaning in visual phenomena and the way our minds process images. These concepts are presented in a readable, fun style; numerous illustrations are offered to show how the principles discussed have been applied.
|Publisher:||McGraw-Hill Higher Education|
|Edition description:||New Edition|
|Product dimensions:||7.20(w) x 9.00(h) x 0.50(d)|
Table of Contents
* indicates new materialIntroduction: Image and ImaginationImageImaginationThe Visual and the PsycheImages and Visual Recall*The Function of ArtImages and Intertextuality*An ExperimentChapter 1: Seeing is BelievingSeeingBelievingThe Social Aspects of the VisualThe Visual and Personal IdentityThe Social Aspects of the Visual*Seeing Isn’t BelievingDreams*Cognition and Visual ImagesHemispheres of the BrainAestheticsA Primer on Communication TheoryVisual Persuasion*Ethics and the ImageChapter 2: How We SeeLearning to SeeSigns, Symbols and SemioticsThe ImageStuart Hall and Representation*The Power of Images*Optical and Haptical Ways of SeeingChapter 3: Elements of Visual CommunicationBasic ElementsColorChapter 4: Typography and Graphic Design: Tools of Visual CommunicationTypographyTypefacesGeneral Principles of DesignDesign ExamplesDesign and ControlSupergraphicsChapter 5: Photograph: The Captured MomentThe PhotographDigital Photography*Genres in PhotographyThe Problem of ObjectivityTechnical Aspects of the PhotographAdvertising Photography and Oil PaintingThe Image and CapitalismThe Photograph and NarcissismChapter 6: Film: The Moving ImageMotion PicturesFilm in Society and Society in Film*Conventions in Film EditingShots and Shot RelationshipsColor in FilmSoundSpecial Visual EffectsPostmodernism’s Impact on FilmThe Power of the Film ImageThe Nature of DramaChapter 7: Television: The Ever-Changing MosaicThe Television ImageThe Television ScreenTelevision GenresVideo ArtistsZapping or Channel SurfingTiVo AND Video Recording Devices*Chapter 8: Comics, Cartoons, and Animation: The Development of An Art FormThe Comic StripThe Comic Strip as a Teaching Tool*Visual Novels*The CartoonThe Impact of Comics and CartoonsChapter 9. Computers and Graphics: Wonders from the Image-MakerThe Nature of the ComputerComputer Graphics SoftwareInfographicsDesktop PublishingComputer-Aided Design and Drafting (CADD)VideogamesSpecial EffectsE-mail and the InternetComputer Animation
* indicates new material