This book examines the widespread cultural and political consequences of the proliferation of popular health advice. It provides a key theoretical contribution to the sociological study of health and embodiment by illuminating the processes of social change that have transformed how individuals care for themselves and the ways in which power and desire now shape health behaviour.
Self-Care will be of essential interest to students and academics working within the fields of sociology, health and social welfare.
About the Author
Christopher Ziguras is Research Fellow and Deputy Director of the Globalism Institute at RMIT University. He is editor of The International Publishing Services Market (with Bill Cope, 2002) and has published numerous articles examining the impact of rationalization, commodification and electronic mediation on the constitution of identity, particularly in international education and health promotion.
Table of Contents
1 Introduction: You are your own saviour and your own worst enemy 1
2 Learning to care for one's self 14
3 Sending the health message 27
4 Natural alternatives 57
5 Self-care and anti-institutional politics 76
6 The nagging state 94
7 Narcissism and self-care: Theorizing America's obsession with mundane health behaviour 113
8 Governing one's self 127
9 Reflexivity, rationalization and health risks 144
10 Technological salvation or more human solutions? 161
11 Conclusion: Towards a social-ecological approach to self-care promotion 175