Self publishing for Australian authors: What you need to have, know and do

Self publishing for Australian authors: What you need to have, know and do

by Jennifer Mosher

Paperback(2019)

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Overview

Since 2009, Jennifer Mosher has been helping Australian writers tread the self publishing path, to have their say and leave their mark on the world. This revisied edition of her 2016 book summarises her learnings and explores the many things you need to consider if you wish to venture down the self publishing path in Australia.

Product Details

ISBN-13: 9781925959642
Publisher: Mosher's Business Support Pty Ltd
Publication date: 10/01/2019
Series: IndieMosh Getting Started Guide
Edition description: 2019
Pages: 258
Product dimensions: 7.50(w) x 9.25(h) x 0.54(d)

About the Author

Jennifer Mosher is Managing Director of Mosher's Business Support and a former Australian IPEd (Institute of Professional Editors) Accredited Editor. She was also the founder and Editor-in-Chief and publisher of the former online creative writing competition narratorINTERNATIONAL (http://www.narratorinternational.com/), and the founder of the former book marketing site One Thousand Words Plus

These days Jennifer and her team focus on helping Australians self publish their books via IndieMosh (http://www.indiemosh.com.au/)

In her spare time, Jennifer likes to spend time with family and friends, read, paint, travel, research family history and watch movies. She occasionally updates her opinionated blog, which can be found at http://jennifermosher.com.au/

Table of Contents

PREFACE
1. PUBLISHING: AN OVERVIEW
- What is publishing?
- What does 'traditional publishing' mean?
- What does 'self publishing' mean?
- Self-publishing options
- Why is this book aimed at Australian authors?
2. PURPOSE
- Reasons to self publish, 1, 2, 3
- What to expect from self publishing
3. PARTNERING
- Get help or go it alone?
- Choosing a self-publishing facilitator (SPF)
- Why do SPFs charge so much?
- What does an SPF actually do?
- What other value does an SPF bring to the table?
- Working with your self-publishing partners - how to be an A-List client
4. PREPARATION
- R-E-S-P-E-C-T ... for your reader
- Writing and the ingredients for a 'good' book
- Knowing your book, what it's about, who it's for and where they are
- Editing
- Images
- Trademarks and brand names
- ISBNs
- Barcodes
- Legal deposit
- CiP - Cataloguing-in-Publication entry
5. PRODUCTION
- Layout
- Formatting
- Footnotes, endnotes or both?
- Images
- Proofreading - the final check
- Cover design
- What format will you release your book in?
- Ebooks
- Quality
6. PUBLICATION
- Distribution of your print books
- Some tub-thumping about placing your books in bookshops
- Distribution - your three basic options
- Book size
- Page count and pricing
- Proofreading
- Synopsis, description and blurb
- Online publishing
- Offline publishing
- The actual act of publishing
- BISAC codes for CreateSpace
- Keywords
- Description
- Author's bio(graphy)
- Thorpe-Bowker registration
- PLR - Public Lending Rights and ELR - Educational Lending Rights
- What about my ebook?
- Make your own ebooks from scratch
- When your IndieMosh account gets created
7. PROMOTION
- First, the bad news
- What not to do
- What you should consider doing
- Sales and marketing
- Your marketing and distribution plan
- Social media
- Why your book needs online reviews
- Amazon's KDP Select
- Smashwords discount coupons
- CreateSpace discount coupons
- Book readings and book signings
- Press releases
- Bookcrossing.com
- Sending out print copies to unknown reviewers
- Pre-orders
- Why you don't want to be an overnight success
- Global Ebook Awards
- One Thousand Words Plus
- Book launches
- Promote but don't push
- IndieMosh marketing basics
- Horses for courses
- The final word on book promotion
8. PAYMENT
- What are royalties?
- Royalties - 1% or less - choosing a self-publishing facilitator
- ITIN
- W-BEN forms
- Bookshops
- Your Australian tax return
- GST
9. POST-PUBLICATION
- Legal deposit
- Post-publication blues
- Psychological effects of publishing
- Write another book
- Help! My ebook is being torrented!
- A bit about copyright and licensing laws
- On becoming an author
10. GLOSSARY
11. RANDOM LESS-FAQS
12. ACKNOWLEDGEMENTS
13. FURTHER INFORMATION
- Books
- Blogs and websites
- Organisations
- About the author
14. POP CULTURE REFERENCES

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