About the Author
Table of ContentsIntroduction.
Part I: Do It Yourself: Getting Started withSelf-Publishing.
Chapter 1: Welcome to Self-Publishing!
Chapter 2: Understanding the Pros and Cons ofSelf-Publishing.
Chapter 3: Equipping Yourself with the Write Stuff.
Chapter 4: Creating a Winning Manuscript.
Chapter 5: Fine-Tuning Your Work with Careful Editing.
Part II: Pulling Together the Details: Administration andDesign.
Chapter 6: Setting Up Your Self-Publishing Business.
Chapter 7: Tackling Book-Specific Tasks.
Chapter 8: Coming Up with Creative Page Design and Layout.
Chapter 9: Judging a Book by Its Cover.
Part III: Start the Presses! Examining PrintingChoices.
Chapter 10: Trying Out Traditional Offset Printing.
Chapter 11: Print-On-Demand for Demanding Self-Publishers.
Chapter 12: Checking Out Some Non-Traditional PrintingOptions.
Chapter 13: Working Successfully with Any Printer.
Part IV: Making Your Book a Bestseller: DistributionMethods.
Chapter 14: Selling Your Book through Popular OnlineBooksellers.
Chapter 15: Distributing Your Book through TraditionalChannels.
Chapter 16: Getting a Grip on Warehousing, Order Fulfillment,and Shipping.
Chapter 17: Selling Your Book to the Big Boys for BetterDistribution.
Part V: Creating a Buzz: Publicity and Marketing.
Chapter 18: Crafting Publicity Materials for Your Book.
Chapter 19: Publicizing Your Book for Free with theMedia’s Help.
Chapter 20: Marketing Your Book with Paid Advertising andPromotional Tools.
Chapter 21: Maximizing Your Marketing Power in Cyberspace.
Chapter 22: Expanding Your Income with Spin-Off Products andServices.
Part VI: The Part of Tens.
Chapter 23: Ten Self-Publishing Mistakes to Avoid.
Chapter 24: Ten Useful Resources for Self-Publishers.
Most Helpful Customer Reviews
As the author of the self-published mystery, The Turquoise Dagger, I found Jason Rich¿s book a treasure trove of vital information. Not only is his book filled with great advice, it¿s written with wit and humor. I highly recommend this book for anyone who is ready to self-published. Thanks Jason.