Self-Publishing For Dummies

Self-Publishing For Dummies

by Jason R. Rich

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Product Details

ISBN-13: 9780471799528
Publisher: Wiley
Publication date: 09/05/2006
Series: For Dummies Series
Pages: 384
Sales rank: 387,088
Product dimensions: 7.30(w) x 9.20(h) x 0.90(d)

About the Author

Jason R. Rich is the bestselling author of more than 32books, including a few self-published titles. He has alsoghostwritten several additional books for business leaders andwell-known experts in their field. As a journalist, Jason continuesto contribute articles to numerous national magazines and majordaily newspapers, and he works as a freelance public relations andmarketing consultant for companies in a variety ofindustries.
Some of Jason’s recently published books include TheUnofficial Guide to Starting a Business Online, 2nd Edition(Wiley); Pampering Your Pooch: Discover What Your Dog Needs,Wants, and Loves (Howell Book House); The Everything FamilyTravel Guide to Walt Disney World, Universal Studios, and GreaterOrlando, 4th Edition (Adams Media); and American Idol Season4: Official Behind-the-Scenes Fan Book (Prima/Random House).Jason is also writing a series of personal finance guides forEntrepreneur Press, the publishers of Entrepreneur magazine.His most recent self-published book is The Bachelor’sGuide to Life (iUniverse).

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Table of Contents

Introduction.

Part I: Do It Yourself: Getting Started withSelf-Publishing.

Chapter 1: Welcome to Self-Publishing!

Chapter 2: Understanding the Pros and Cons ofSelf-Publishing.

Chapter 3: Equipping Yourself with the Write Stuff.

Chapter 4: Creating a Winning Manuscript.

Chapter 5: Fine-Tuning Your Work with Careful Editing.

Part II: Pulling Together the Details: Administration andDesign.

Chapter 6: Setting Up Your Self-Publishing Business.

Chapter 7: Tackling Book-Specific Tasks.

Chapter 8: Coming Up with Creative Page Design and Layout.

Chapter 9: Judging a Book by Its Cover.

Part III: Start the Presses! Examining PrintingChoices.

Chapter 10: Trying Out Traditional Offset Printing.

Chapter 11: Print-On-Demand for Demanding Self-Publishers.

Chapter 12: Checking Out Some Non-Traditional PrintingOptions.

Chapter 13: Working Successfully with Any Printer.

Part IV: Making Your Book a Bestseller: DistributionMethods.

Chapter 14: Selling Your Book through Popular OnlineBooksellers.

Chapter 15: Distributing Your Book through TraditionalChannels.

Chapter 16: Getting a Grip on Warehousing, Order Fulfillment,and Shipping.

Chapter 17: Selling Your Book to the Big Boys for BetterDistribution.

Part V: Creating a Buzz: Publicity and Marketing.

Chapter 18: Crafting Publicity Materials for Your Book.

Chapter 19: Publicizing Your Book for Free with theMedia’s Help.

Chapter 20: Marketing Your Book with Paid Advertising andPromotional Tools.

Chapter 21: Maximizing Your Marketing Power in Cyberspace.

Chapter 22: Expanding Your Income with Spin-Off Products andServices.

Part VI: The Part of Tens.

Chapter 23: Ten Self-Publishing Mistakes to Avoid.

Chapter 24: Ten Useful Resources for Self-Publishers.

Index.

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Self-Publishing for Dummies 5 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
As the author of the self-published mystery, The Turquoise Dagger, I found Jason Rich¿s book a treasure trove of vital information. Not only is his book filled with great advice, it¿s written with wit and humor. I highly recommend this book for anyone who is ready to self-published. Thanks Jason.
Anonymous More than 1 year ago