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Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand

Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand

by Cindy McGovern
Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand

Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand

by Cindy McGovern


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Learn how to create, live, and sell your own personal brand—even if you hate sales!—with step-by-step help from the First Lady of Sales

No matter what your role or title is at work, selling is an important part of what you do—whether you're selling a product, an idea, or a new way of doing things. But, before you can sell any of those things you have to sell yourself. Creating your own personal brand—and promoting it in all you do—is essential to achieving your professional goals and getting ahead in life.

In Sell Yourself, renowned sales and leadership expert and Wall Street Journal best-selling author Dr. Cindy McGovern guides you through the process of intentionally creating, living, and selling your own personal brand.

Even those who don't view themselves as being "in sales" will quickly agree that everyone has a personal brand—whether they know it or not. Throughout this book, Dr. Cindy reveals the secrets to selling yourself—your vision and ideas—in a way that's thoughtful, active and deliberate. You'll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.

Full of time-tested strategies and real-world anecdotes to help you visualize how to put these powerful ideas into practice, Sell Yourself goes far beyond showing you why it's so important to create your personal brand. It helps you embrace the notion that that everyone sells, and anyone can sell better; especially when the idea you're selling is you. And once you believe in you, the rest of the world will, too.

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Product Details

ISBN-13: 9781264846245
Publisher: McGraw Hill LLC
Publication date: 09/28/2022
Pages: 272
Sales rank: 13,387
Product dimensions: 6.10(w) x 9.10(h) x 1.10(d)

About the Author

Dr. Cindy McGovern is the founder of Orange Leaf Consulting, which helps organizations, entrepreneurs, and individuals create dynamic and robust sales processes. Before launching her business, McGovern was a college professor of communication as well as a successful sales professional. She has worked with hundreds of organizations of all sizes and specialties across the globe and is now one of the most sought-after business and sales authorities.

Table of Contents

Introduction ix

Part 2 Create

1 Create. Live. Sell 3

2 Know What You Are Selling 15

3 Plan Your Brand 27

Part 2 Live

4 Live Your Brand 51

5 Living Your Company's Brand 73

6 Off Brand 91

7 Rebranding 111

Part 3 Sell

8 You Already Know How to Sell 131

9 Don't Sell Yourself Short 145

10 Sell Like a Pro 171

11 Sell All of You 205

Epilogue: Leaving a Legacy 225

Index 229

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