Selling and Managing for a Luxury Experience: Sales Training for Professionals

Selling and Managing for a Luxury Experience: Sales Training for Professionals

by Bruce Eicher


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The Retail Climate is changing. You must increase sales despite fewer prospects. This book will teach you how to provide what is lacking elsewhere in the retail market, a Luxury Experience. And it is this Luxury Experience that will make sales come easier, larger, and more often.
Learn how to *Take your selling skills to a higher, more professional level. *Create a relaxing Oasis in your store for you and your guests. *Let customers ride an Emotional High to the cash register and beyond. *Use your "Steps to a Sale" more successfully. *Seize the Opportunities in all guests, including the "just lookers." *Set up, maintain, and use an effective Luxury Experience Client Book. *Communicate using all mediums efficiently and professionally. *Utilize your teammates for greater Sales Effectiveness. *Sell successfully against all competition including the internet. *Apply these skills to your own unique business and products. *Have more fun selling in your new Luxury Experience Culture.

Product Details

ISBN-13: 9781439232835
Publisher: BookSurge, LLC
Publication date: 05/12/2009
Pages: 140
Product dimensions: 6.00(w) x 9.00(h) x 0.33(d)

About the Author

BRUCE EICHER is a retail sales trainer and consultant with 30 years of management and training experience. His profession has taken him from coast to coast for both independent and large chain companies. He has a diverse front-line practice including selling products from fine jewelry, watches, cameras, outdoor products, automobiles, computers, electronics, and motorcycles. With a passion for the business and its people, he personally managed and supervised over 50 stores. Bruce understands the emotions of both selling and buying, utilizing these emotions in his work. You will find his work full of real experiences, used successfully in diverse consumer climates. Learn more about Bruce and his training offered at

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