Selling Good Design: Promoting the Modern Interior

Selling Good Design: Promoting the Modern Interior

by Marilyn F. Friedman

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Product Details

ISBN-13: 9780847825455
Publisher: Rizzoli
Publication date: 10/29/2003
Pages: 160
Product dimensions: 8.50(w) x 11.00(h) x 0.60(d)

Table of Contents

Introduction4
Chapter 1Commerce and Culture Join Forces12
Chapter 2The 1927 Macy's Exposition of Art in Trade20
Chapter 3Model Rooms At John Wanamaker and Macy's30
Chapter 4Exhibitions at Abraham & Straus and Frederick Loeser & Co.42
Chapter 5Lord and Taylor Presents An Exposition of Modern French Decorative Art54
Chapter 6The International Exposition of Art in Industry at R. H. Macy & Co., 192874
Chapter 7B. Altman & Co. Presents An Exhibition of 20th Century Taste112
Chapter 8America Embraces Modern Design128
Chapter Notes132
Bibliography139
Index142

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Selling Good Design: Promoting the Modern Interior 5 out of 5 based on 0 ratings. 1 reviews.
natehill653 on LibraryThing More than 1 year ago
Text and pictures describing the role department stores played promoting Modernism in New York before museums and galleries championed the movement.