Selling Online for Dummies: A Reference for the Rest of Usby Leslie Heeter Lundquist, Frank Catalano
The biggest myth in online selling is that the world will beat a path to your door as soon as you launch your business-based Web site. This technique -- "If you build it, they will come" -- may have worked fine for Kevin Costner in the movie Field of Dreams, but here in the real world, where competition for online goods and services is growing increasingly stiff, you need all the help you can get.
Now, you can take full advantage of today's online tools with Selling Online For Dummies, a smart, plain-speaking reference book for building and maintaining practical, professional-looking Web sites that will keep your customers coming back again and again. From the basic decisions of moving your sales operation online to choosing the right hardware, software, Internet Service Provider, and security features (for managing and protecting direct online sales), Selling Online For Dummies is packed to the brim with proven tips and techniques for success. The book's own CD-ROM includes great software for PCs and Macs -- software that can help you get your online store up and running -- including Web server software, Web site design and development tools, and templates for creating your own online database search engines.
New to the concept of online sales and marketing? Be sure to pick up a copy of our companion book, Marketing Online For Dummies®, for more insight into the rapidly growing world of online commerce.
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