Selling the Truth: A 'Semoir' with Insights for Life and Business

by Hersh Rephun

Overview

It's time to embrace truth as our ally, as our weapon of choice in the game of life, business, and brand-building. In his book, "Selling the Truth: A 'Semoir' with Insights for Life & Business," branding expert, comedian, and copywriter Hersh Rephun brings together two fundamental concepts- selling and being truthful in the process-exploring each in depth, with an acknowledgement of our imperfections. As Rephun explains, truth isn't just something we tell; it's what we believe. He combines life lessons, business anecdotes (and some from his tenure as a standup comedian), and post-pandemic self-discovery to deliver a new paradigm for what he calls "selling the truth." In the process, Rephun introduces a new genre of business book: the semoir (or "semi-memoir"). He's not sharing his life story per se, but rather drawing on experiences or impressions that have provided him with insight into helping others properly present their brand voice, whether that voice is about their own personal image, a product, service, solution, or idea. One way or another, it all circles back to what is often ignored when pursuing success: reality.

Product Details

ISBN-13:	9798341847439
Publisher:	Barnes & Noble Press
Publication date:	12/17/2024
Pages:	144
Sales rank:	318,581
Product dimensions:	6.00(w) x 9.00(h) x 0.36(d)

About the Author

Hersh Rephun is the Personal Brand Builder of choice for innovators, disrupters, and thought leaders. He has worked with startups and billion-dollar brands, challengers and market leaders, fledgling filmmakers and Oscar nominees, operating on one simple principle:

Sell the truth with humor and humanity.

Having spent a decade as a standup comedian, appearing at The Comedy Store, Comedy Cellar, Funny Bone, and more, Hersh incorporates comedy into his talks and workshops.

He also hosts the popular Truth Tastes Funny and YES, BRAND podcasts. Hersh is a married father of five and follows the sun.

Editorial Reviews

Dig into this manuscript and be prepared to journey down the rabbit hole where truth awaits you. As Socrates cautioned, 'To know thyself is the beginning of true wisdom,' and Shakespeare said, 'To thine own self be true.'

The Sales Whisperer - Nancy Zare, PhD.

This book is a GEM! The many facets of the 'Nine Knowings' are priceless. Rephun covers points in life that need to be shared; whether you are looking to improve yourself personally or in business, you will find invaluable precious nuggets throughout this read. Rephun shows us that living in truth is the most freeing and natural way to run your life or business and will produce clarity for you on every level. This book is a treasure trove to be stored in your heart.

Educator/Author, "The Good Eggs" series - Sandy Ciaramitaro

'Selling The Truth' is a must-read for anyone seeking insights on marketing, branding, and life itself. Hersh is a rare combination - a creative visionary, a nuts and bolts tactician, a dreamer, a realist, and an engaging 'raconteur' in the best sense of the word. He injects humor into all he does and this comes through with a sense of positivity that is much needed in the world today.

CEO, Birkenstock Americas - David Kahan