The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses
• learn effective ways to deal with Chinese businesspeople and private and state-owned companies;
• analyze whether certain products or services are viable for the Chinese market;
• understand the psyche of the “Mao Generation” Chinese who are now China’s business owners, executives, and government leaders; and
• develop low-cost, market-entry strategies
Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.
|Sold by:||Barnes & Noble|
|File size:||308 KB|
Most Helpful Customer Reviews
Stanley Chao’s “Selling to China” is an essential book for anyone traveling or planning on doing business in China. Mr. Chao’s anecdotes and stories give it a personal touch, while providing invaluable insight into the country and its people. The author spends approximately a third of the year living and working in China. It is well organized with key guidelines outlined in every chapter. He discusses regional differences within the country as well as generational differences. I loaned the book to a number of friends, all of whom enjoyed it. Stanley Chao’s business guidelines will work for almost any market. Mr. Chao’s sense of perspective between the Eastern and Western cultures is spot on. This is a “must read” book for the business person, student, or anyone that wants a true inside perspective on China.
I never thought that I will come across a book which could teach me about doing business in China like a first hand experience as does this book. Mr. Chao has done a terrific job of disseminating the most desirable information to his audience. This book undoubtedly targets audiences both familiar with the subject as well as amateur like me. Doing business in China may seem very easy, but how one can save be from financial loses, tainted reputation, legal hassle and wasting time, no one can guide you better than this critical but real-life discourse. Every entrepreneur and a student of global business should read this book and get acquainted with the depth of information and personal experiences presented in this book. Mr. Chao seems to be a genuine authority on the subject given that he has been consulting SMB’s not only through emails and telephone conversations but also with his physical presence accompanying SMB owners during their travels to China. How ugly the relationship can become or how a Chinese language translator can steal your show may not become comprehensible unless you read this book. The advices and the account of personal encounters presented in the book could help you sane a lot of trouble during your entire voyage. I read several archaic and expensive books on China before I got to this masterpiece, which is indeed relevant to the existing marketplace, cultural ethos and the laws governing world’s fastest growing economy – China. Before stepping on to the bandwagon of ‘doing business with China’, one may consider learning Mandarin to save oneself from any forthcoming harm or follow some great tips of dealing with them detailed right here in this book with focus on the culture, language, local and federal laws, criteria of choosing a business partner, the business ethics Chinese are used to and a lot of great advice. So, make sure not omit reading this masterpiece before taking the next step of your lifetime.
It's the first book I read about China from an author who really lived and worked in China and not just from a journalist or 3rd party accounts. Similar to Poorly Made in China, the author learned about China the hardway, and gives his real experiences and lessons about China. It's a very eye-opening book.
I read the book and it's great for any business wanting to go to China. It's not like other "How to" books about China, it really gives you advice on the nitty gritty in China. I am now using the recommendations on how to choose a distributor in the book on my next trip to China in December. Most authors like talking about the macro aspects of China, but as a businessman, I'm not concerned about that. I want to know about the micro aspects of China, and the author does a great job. I've read about 20 books about China over the past 2 years and this is the best to date.