ISBN-10:
0070610495
ISBN-13:
9780070610491
Pub. Date:
08/01/1997
Publisher:
McGraw-Hill Professional Publishing
Selling to the Affluent / Edition 1

Selling to the Affluent / Edition 1

by Thomas J. StanleyThomas J. Stanley

Paperback

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Overview

In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people.


He provides insights into different affluent groups including:


  • Business owners
  • Sales professionals
  • Women
  • Asian Americans
  • Retired millionaires

Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.

Product Details

ISBN-13: 9780070610491
Publisher: McGraw-Hill Professional Publishing
Publication date: 08/01/1997
Edition description: List
Pages: 496
Sales rank: 936,169
Product dimensions: 6.00(w) x 8.90(h) x 1.20(d)

About the Author

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