Secret to sales success starts with higher emotional intelligence (E.Q.). Improve your E.Q. and watch your sales soar!
Emotional Intelligence (E.Q.) is the ability to relate to people and maintain positive relationships, and is now widely regarded as more critical to workplace success than I.Q. Selling With Emotional Intelligence will help sales professionals improve their E.Q. for better performance.
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About the Author
Mitch Anthony is President of Advisor Insights, Inc., a firm specializing in relational skills training for financial services professionals. Anthony’s work has been featured on ABC Evening News with Peter Jennings, CNN, Bloomberg, CBS Marketwatch, Kiplingers Personal Finance Magazine and many more.
Gary DeMoss is director of Van Kampen Consulting, which provides communication and relationship skills training to financial advisors. He is an award-winning corporate sales and marketing executive and continues to speak to industry groups on sales and marketing topics. This text refers to an out of print or unavailable edition of this title.
Most Helpful Customer Reviews
Ever since Harvard¿s Daniel Goleman published ¿Emotional Intelligence¿ in the mid-1990s, experts in numerous fields have adopted his notion of E.Q. - emotional intelligence - as opposed to I.Q. - intellectual intelligence. Although E.Q. is most commonly applied in the fields of management and leadership, its strongest natural link may be to sales. Some sales professionals say buyers make decisions based as much on their emotional response to the salesperson as on their opinion of the product itself. Although he doesn¿t offer as much direct sales advice as the title might promise, author Mitch Anthony provides sales professionals with E.Q. tools they can use to compete more successfully. The content of the book is often fresh and original, although occasionally the author seems to be plowing fields of thought that he has tilled before. One of the book¿s strongest sections deals with applying the fundamentals of emotional intelligence to negotiations. We recommend this book to sales professionals who are seeking new perspectives that can lead to higher commissions.