Sense and Respond: The Journey to Customer Purpose

Sense and Respond: The Journey to Customer Purpose

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Sense and Respond: The Journey to Customer Purpose by Stephen Parry, Sue Barlow, Mike Faulkner

Three business consultants describe a strategic management philosophy that focuses on understanding what the customer is trying to achieve. They then outline a four-stage process for transforming any business into a successful "Customer Value Enterprise." The volume concludes with two abridged case studies illustrating the implementation of this approach at a European office products supplier and at Fujitsu IT Services worldwide. Annotation ©2006 Book News, Inc., Portland, OR

Product Details

ISBN-13: 9780230556379
Publisher: Palgrave Macmillan
Publication date: 05/31/2005
Sold by: Barnes & Noble
Format: NOOK Book
File size: 2 MB

About the Author

Stephen Parry lectures at leading Business Schools including Cambridge-MIT Institute, Aston Business School and Cranfield School of Management.

Sue Barlow's expertise is in the field of Strategic Consultancy, specializing in organizational transformation and development across all business sectors.

Mike Faulkner is a regular writer for the Institute of Professional Sales.

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