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Behavioral scientists – including those in psychology, infant and child development, education, animal behavior, marketing and usability studies – use many methods to measure behavior. Systematic observation is used to study relatively natural, spontaneous behavior as it unfolds sequentially in time. This book emphasizes digital means to record and code such behavior; while observational methods do not require them, they work better with them. Key topics include devising coding schemes, training observers and assessing reliability, as well as recording, representing and analyzing observational data. In clear and straightforward language, this book provides a thorough grounding in observational methods along with considerable practical advice. It describes standard conventions for sequential data and details how to perform sequential analysis with a computer program developed by the authors. The book is rich with examples of coding schemes and different approaches to sequential analysis, including both statistical and graphical means.
|Publisher:||Cambridge University Press|
|Sold by:||Barnes & Noble|
|File size:||1 MB|
About the Author
Vicenç Quera earned his BA (1981) and PhD (1986) in psychology from the University of Barcelona, Spain. He is a professor in the Department of Behavioral Science Methods, Faculty of Psychology, at the University of Barcelona. His research is focused on sequential analysis and modeling and simulation of collective behavior. He is a member of the Institute for Brain, Cognition and Behavior and leads the Adaptive Behavior and Interaction Research Group at the University of Barcelona. He has been director of the Master and Doctorate Programme in Primatology and has served on the Advisory Committee for Tenure-track Lecturers at AQU Catalunya (Quality Assurance Agency for the University System in Catalonia, Spain) and on various review panels. He is co-author, with Roger Bakeman, of Analyzing Interaction: Sequential Analysis with SDIS and GSEQ. He has served on the editorial board of Behavior Research Methods, Psicológica and other journals, and has published articles on observational methods, observer agreement, sequential analysis, single-case designs, and computer modeling of collective behavior in Psychological Bulletin, Psychological Methods, Behavior Research Methods, Social Science and Medicine, the Journal of Experimental Education, Psicológica, Perceptual and Motor Skills and the Journal of Artificial Societies and Social Simulation.