Do you aspire to be a more effective leader who guides your teamor organization to higher levels of lasting success? Would you liketo look forward to each day and know that you are having a positiveimpact on the world around you?
This is possible for everyone, regardless of your title orposition. In fact, Serve to Be Great: Leadership Lessons from aPrison, a Monastery, and a Boardroom will train you to makethis a reality. Although it’s not an easy process, it is aworthwhile one.
By making a shift in your approach to leadership, you can becomea highly effective leader who enjoys your work and makes the worlda better place. The shift is simply a matter of gradually becomingmore focused on how you can serve others and increase your capacityto do so. Being an extraordinary leader does not require a MBA orPhD. The reality is that anyone can be a great leader.
Author Matt Tenney has survived – and thrived – insituations where most people would have been quickly broken. InServe to Be Great, he offers his life experiences and uniqueinsights to help leaders apply the powerful principles of servantleadership. Servant leaders are not weak or timid. Motivated by theaspiration to serve, they achieve true power by empowering othersto achieve excellence.
This is a practical guide to becoming a leader people want tofollow. By shifting focus from short-term gain to serving others,leaders can create great workplace cultures that deliver superior,long-term results. Serve to Be Great is the perfect playbookfor realizing the ultimate in personal and business success.
In keeping with the spirit in which Serve to Be Great waswritten, all author proceeds from the sale of the book will bedonated to charity.
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About the Author
MATT TENNEY is an international keynote speaker, atrainer, and a consultant with the prestigious Perth LeadershipInstitute, whose clients include numerous Fortune 500 companies. Heworks with companies, associations, universities, and nonprofits todevelop highly effective leaders who achieve lasting success byfocusing on serving and inspiring greatness in the people aroundthem. Matt envisions a world where the vast majority of peoplerealize that effectively serving others is the key to truegreatness. When he’s not traveling for speaking engagements,he can often be found in Nashville, TN.
Table of Contents
Foreword Jon Gordon xv
Introduction xixPart 1 MY JOURNEY FROMPRISONER TO MONK TO SOCIAL ENTREPRENEUR1
1 My Greatest Failure 3
Finding Opportunity in Disaster 8
2 From Selfish to Servant 13
The Practice That Changed My Life 20
What If Businesses Operated in This Way? 21
The Power of Servant Leadership 22
The Essence of Leadership 25
Serving by Helping Organizations Develop Extraordinary Leaders26Part 2 SERVE TO BE GREAT: THE BUSINESS CASE 29
3 Winning theWar for Talent 31
Attracting Top Talent 36
Fully Engaged People 37
Improving Retention 39
4 Creating a Highly Innovative Culture 41
Linking Innovation Directly to Profit 41
What Does Being Innovative Actually Mean? 47
Building a Highly Innovative Culture 49
Why Serving and Caring for People Results in a Highly InnovativeCulture 52
5 Delivering World-Class Customer Service 57
Quantifying the ROI in Customer Service 61
How Great Leaders Inspire World-Class Customer Service 63
Developing Employees Who Wow Your Customers 66
6 Why Serving Others Is a Highly Effective Marketing Tactic71
Smarter, More Enjoyable Marketing 78
Marketing with the Spirit of Service 81
Part 3 MAKING THE SHIFT: BECOMING THE ULTIMATE LEADER89
7 Making Serving a Habit 91
An EasyWay to Jump in to the Top 1 Percent 93
Action Is Most Important 95
The Habit of Serving Others 96
The Little Things Matter 99
What a Teenager Dying of Cancer Taught Me about Leadership1018 Grow by Empowering Others 105
Empowered People Equal Better Results 107
Empowering Others Helps Us Become the Ultimate Leaders 109
9 Inspire Greatness 121
Start with Why 123
The Gift of Inspiration 125
Values That Inspire and Guide the Way 129
Character That Inspires 131
True Greatness 132
Self-Sacrifice: The Ultimate Test of Character 136
10 Measuring the Right Things 139
Measuring the Intangibles in Business 140
Be Goals versus Do Goals 142
11 Becoming the Ultimate Leader 149
Becoming the Ultimate Leader Is Enjoyable 154
Staying Cool under Pressure 156
The Ultimate Tool for Becoming the Ultimate Leader 157
Making a Profit While Making a Difference 160
Author’s Note 165
Serve Your Team 167
Connect with Matt 169
About the Author 171
Appendix: A Quick Start Guide to Mindfulness Training177
Most Helpful Customer Reviews
I seldom have the pleasure of reading a business book that stretches its roots so deeply into matters of personal importance. The introduction of mindfulness into the existing doctrines of servant leadership is a perfect fit, and one that Matt Tenney melds together with meaningful examples taken from the business context. This is no “quick fix” methodology for leadership enhancement. When applied in the way Matt suggests, it is a life changing road that enriches relationships, inner peace, and the world of work. I strongly recommend a careful reading of Serve To Be Great. Jim Booth, Executive Director, Bottleless Water Association; Principal, Brightstone Consulting Services
I first saw Matt Tenney at a business conference and experienced his powerful message. He gave his book to me for free, and I loved the inspiring examples of people and business who use servant leadership. To be honest, this is the most powerful book I have read in my life. His novel is split into three different parts: his journey to become a servant leader, examples of why servant leadership is prosperous for business, and how to become a leader who receives the most by giving the most. If you are a executive who needs help motivating himself or herself and employees or is a burgeoning business student trying to figure out how to be happy in the business world, this is the book for you. Most of the proceeds from the sales goes to charities as well.
I saw Matt speak at an MPI New England Educational Conference and was quite moved by his genuineness - it began a change in my outlook and thinking. After reading the "Secret" and hearing Crane Stookey,("Keep your People in the Boat") Matt's book arrived as a pleasant surprise. The combination of mindfullness, selflessness and looking outward truly can open your eyes to a kinder, happier and more fullfilling life. The book pulls together simple but powerfull examples of taking a path to living a meaningful life. In the words of the Cowardly Lion, "If I were King of the Forest",,,every employer would practice Servant Leadership.
I had the pleasure of reading Matt Tenney's book and also speaking with for our upcoming Everyday Humanitarians conference and he is a real inspiration. I loved talking with him just as much as I loved reading the stories in his book. If you want a fun introduction to mindfulness meditation and some great examples of how it is impacting our world and being used in organizations, businesses and nonprofits to make a big difference in the world, check out Matt's book. You won't regret it!