Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom

Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom


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Product Details

ISBN-13: 9781118868461
Publisher: Wiley
Publication date: 05/05/2014
Pages: 224
Product dimensions: 6.20(w) x 9.10(h) x 0.90(d)

About the Author

MATT TENNEY is an international keynote speaker, atrainer, and a consultant with the prestigious Perth LeadershipInstitute, whose clients include numerous Fortune 500 companies. Heworks with companies, associations, universities, and nonprofits todevelop highly effective leaders who achieve lasting success byfocusing on serving and inspiring greatness in the people aroundthem. Matt envisions a world where the vast majority of peoplerealize that effectively serving others is the key to truegreatness. When he’s not traveling for speaking engagements,he can often be found in Nashville, TN.

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Table of Contents

Foreword Jon Gordon xv

Introduction xix


1 My Greatest Failure 3

Finding Opportunity in Disaster 8

2 From Selfish to Servant 13

The Practice That Changed My Life 20

What If Businesses Operated in This Way? 21

The Power of Servant Leadership 22

The Essence of Leadership 25

Serving by Helping Organizations Develop Extraordinary Leaders26


3 Winning theWar for Talent 31

Attracting Top Talent 36

Fully Engaged People 37

Improving Retention 39

4 Creating a Highly Innovative Culture 41

Linking Innovation Directly to Profit 41

What Does Being Innovative Actually Mean? 47

Building a Highly Innovative Culture 49

Why Serving and Caring for People Results in a Highly InnovativeCulture 52

5 Delivering World-Class Customer Service 57

Quantifying the ROI in Customer Service 61

How Great Leaders Inspire World-Class Customer Service 63

Developing Employees Who Wow Your Customers 66

6 Why Serving Others Is a Highly Effective Marketing Tactic71

Smarter, More Enjoyable Marketing 78

Marketing with the Spirit of Service 81


7 Making Serving a Habit 91

An EasyWay to Jump in to the Top 1 Percent 93

Action Is Most Important 95

The Habit of Serving Others 96

The Little Things Matter 99

What a Teenager Dying of Cancer Taught Me about Leadership101

8 Grow by Empowering Others 105

Empowered People Equal Better Results 107

Empowering Others Helps Us Become the Ultimate Leaders 109

9 Inspire Greatness 121

Start with Why 123

The Gift of Inspiration 125

Values That Inspire and Guide the Way 129

Character That Inspires 131

True Greatness 132

Self-Sacrifice: The Ultimate Test of Character 136

10 Measuring the Right Things 139

Measuring the Intangibles in Business 140

Be Goals versus Do Goals 142

11 Becoming the Ultimate Leader 149

Becoming the Ultimate Leader Is Enjoyable 154

Staying Cool under Pressure 156

The Ultimate Tool for Becoming the Ultimate Leader 157

Making a Profit While Making a Difference 160

Afterword 163

Author’s Note 165

Serve Your Team 167

Connect with Matt 169

About the Author 171

Acknowledgments 173

Appendix: A Quick Start Guide to Mindfulness Training177

Notes 181

Index 187

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Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Board Room 4.8 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
I seldom have the pleasure of reading a business book that stretches its roots so deeply into matters of personal importance. The introduction of mindfulness into the existing doctrines of servant leadership is a perfect fit, and one that Matt Tenney melds together with meaningful examples taken from the business context. This is no “quick fix” methodology for leadership enhancement. When applied in the way Matt suggests, it is a life changing road that enriches relationships, inner peace, and the world of work. I strongly recommend a careful reading of Serve To Be Great. Jim Booth, Executive Director, Bottleless Water Association; Principal, Brightstone Consulting Services
Anonymous More than 1 year ago
I first saw Matt Tenney at a business conference and experienced his powerful message. He gave his book to me for free, and I loved the inspiring examples of people and business who use servant leadership. To be honest, this is the most powerful  book I have read in my life. His novel is split into three different parts: his journey to become a servant leader, examples of why  servant leadership is prosperous for business, and how to become a leader who receives the most by giving the most. If you  are a executive who needs help motivating himself or herself and employees or is a burgeoning business student trying to figure out how to be happy in the business world, this is the book for you. Most of the proceeds from the sales goes to charities as well.
Anonymous More than 1 year ago
I saw Matt speak at an MPI New England Educational Conference and was quite moved by his genuineness - it began a change in my outlook and thinking. After reading the "Secret" and hearing Crane Stookey,("Keep your People in the Boat") Matt's book arrived as a pleasant surprise. The combination of mindfullness, selflessness and looking outward truly can open your eyes to a kinder, happier and more fullfilling life. The book pulls together simple but powerfull examples of taking a path to living a meaningful life. In the words of the Cowardly Lion, "If I were King of the Forest",,,every employer would practice Servant Leadership.
TravisHellstrom More than 1 year ago
I had the pleasure of reading Matt Tenney's book and also speaking with for our upcoming Everyday Humanitarians conference and he is a real inspiration. I loved talking with him just as much as I loved reading the stories in his book. If you want a fun introduction to mindfulness meditation and some great examples of how it is impacting our world and being used in organizations, businesses and nonprofits to make a big difference in the world, check out Matt's book. You won't regret it!