Service Marketing

Service Marketing

by S. D. Singh

NOOK Book(eBook)

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Services are economic activities offered by one party to another. Often time-based, performances bring about desired results to recipients, objects, or other assets for which purchasers have responsibility. In exchange for money, time, and effort, service customers expect value from access to goods, labour, professional skills, facilities, networks, and systems; but they do not normally take ownership of any of the physical elements involved. There has been a long academic debate on what makes services different from goods. The historical perspective in the late-eighteen and early-nineteenth centuries focused on creation and possession of wealth. The text is specifically designed to cater the needs of undergraduate and postgraduate students by presenting the core concepts of the subject and elucidates them through managerial applications.

Product Details

ISBN-13: 9789388034296
Publisher: Anmol Publications PVT. LTD.
Publication date: 06/30/2014
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 286
File size: 378 KB

About the Author

Dr. S.D. Singh is Senior Faculty Member at Lalit Narayan Mishra Institute of Economic Development&Social Change, Patna. He has worked in several research and training assignments for 10 years in the areas of organizational behaviour, labour economics and human resources management. He has attended many national conferences&seminars and presented paper in them.

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