Seven Step Business Plan

Seven Step Business Plan




A succinct guide to boosting your profitability, this book provides seven simple steps to help business owners formulate a business plan that can be readily updated and adjusted according to their needs and goals. Sheila Holm, an international business advisor and coach, has created a simple fill-in-the-blanks form that narrows down the core elements of a business plan. By utilizing Holm�s advice and one-page format, the business owner avoids wasting valuable time on the learning curve and can instead focus on the bottom line.

Product Details

ISBN-13: 9781589804715
Publisher: Pelican Publishing Company, Incorporated
Publication date: 03/31/2007
Pages: 128
Product dimensions: 5.50(w) x 8.50(h) x (d)

About the Author

Sheila Holm is an international business advisor and coach, keynote conference speaker, and entrepreneurial trainer and seminar leader. She has written numerous articles for Nevada Women Magazine . A number of her clients as well as business leaders who have attended her seminars give Ms. Holm the credit for making them successful.

Table of Contents

Foreword     9
Preface     11
Introduction: Begin the Planning Process     13
Structure     17
Seven Phases of the Business Process     18
Business Type: Defining the Business     25
Industry: Identifying Your Position     28
Legal Structure: Determining Organizational Options     30
Placement     39
Top Competitors: Learning the Industry Marketplace     42
Image: Perception of Your Business Within the Marketplace     46
Leadership     9
Leaders Identified: Description of Leaders and Company Leadership     52
Highlights: The Unique Strengths of Each Leader     53
Developing a Leadership BIO     54
Purpose and Highlights     59
Purpose Statement     59
Highlights: Unique Characteristics of the Business     60
Business Statement     62
Vision and Mission Statements     67
Vision Statement: Determining the Destination     69
Mission Statement: Providing the Road Map     79
Your Sound Bite, or 15-second "Elevator or Handshake Speech"     82
Operational and Marketing Plans     89
Operational Plan     89
Marketing Plan     91
Financial and Profit Plans     103
Financial Plan: Description of the Financial Structure     105
Profit Plan: Description of the Profit Structure and Plans     118
Bottom Line: Your Seven Step Business Plan     121
Seven Step Business Plan Form     125

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