"This book bares it allhow the media and advertisers entice and excite with nudity and eroticism. The book covers (or perhaps 'uncovers' is a better word) how a variety of media and cultural forms, including video games, music videos, commercials and even trade shows, appeal to carnal rather than critical thinking."
—Lawrence Soley, Colnik Professor of Communication, Marquette University, Author of Censorship, I
"Sex in Consumer Culture is a timely and significant piece of scholarship on an enduring element of advertising theory and practice. The book brings together the most contemporary thinking on this controversial subject and is a 'must read' for every serious advertising, communication, and marketing scholar."
—Leonard Reid, Professor of Advertising, University of Georgia
"It's truly astonishing how little serious study has been devoted to sex in marketinga significant, though rarely admired, aspect of the fielduntil now. In this book, Reichert and Lambiase have gathered more serious studies of sex in marketing, and exposed more diverse viewpoints on the same, than in any single book ever published. This book isn't light reading for the prurient interest, but for those of us who study advertising's impact on society, it's nonetheless exciting."
—Jef Richards, Ph.D., J.D., Professor of Advertising, University of Texas at Austin
"Sex in Consumer Culture is a great one-stop-shop for readers looking for examples of how sex is used in media."
—Journal of Mass Media Ethics