Shaping China's Global Imagination: Branding Nations at the World Expo

Shaping China's Global Imagination: Branding Nations at the World Expo

by J. Wang

Hardcover(2013)

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Overview

Shaping China's Global Imagination: Branding Nations at the World Expo by J. Wang

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Product Details

ISBN-13: 9781137361714
Publisher: Palgrave Macmillan US
Publication date: 12/18/2013
Series: Palgrave Macmillan Series in Global Public Diplomacy Series
Edition description: 2013
Pages: 210
Product dimensions: 5.70(w) x 8.60(h) x 0.80(d)

About the Author

Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA

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