Shaping the Future

Shaping the Future

by Peter G. Keen


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Shaping the Future by Peter G. Keen

Information technology is one of the forces of change that is reshaping the basics of business. In industry after industry,it plays a growing role in competitive positioning and has contributed to new ways of managing,communicating,and working. Information technology now accounts for half of all business capital investment,yet very few senior managers are comfortable in making policy decisions about technology. The business realities of the future will make it impossible to define an effective strategy that does not rely significantly on information technology. Understanding and managing information technology is an essential component of the manager's job. Shaping The Future is the first book to provide managers with comprehensive and practical advice on their role in managing information technology as a business resource. Business change and technical change fuel each other,and the challenge for management is to get ahead of the curve,not just reach it. Managers must take the lead in setting the competitive priorities for exploiting information technology. They have to drive technology,not delegate it to specialists or abdicate responsibility for its impact on the organization.

Product Details

ISBN-13: 9780071032896
Publisher: McGraw-Hill Companies, The
Publication date: 12/28/1990
Pages: 250

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