Share, Retweet, Repeat: Get Your Message Read and Spread

Share, Retweet, Repeat: Get Your Message Read and Spread

by John Hlinko

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Product Details

ISBN-13: 9780735204614
Publisher: Penguin Publishing Group
Publication date: 01/03/2012
Pages: 240
Product dimensions: 5.54(w) x 8.54(h) x 0.64(d)
Age Range: 18 Years

About the Author

John Hlinko has long been recognised as an innovator and "Buzz Czar" on the grassroots marketing front, using emerging technology and creative communications to achieve maximum results.

Table of Contents

Acknowledgments ix

Introduction xi

Part 1 The Big Picture 1

1 The Fierce Urgency of Going Viral 3

2 Setting Your Goals 16

Part 2 The Viral Tools You'll Need 21

3 Building Your Website 23

4 Setting Up Your Email System 45

5 Using Facebook 54

6 Using Twitter 69

7 Setting Up a Blog 81

Part 3 Crafting Viral Messages 87

8 Making Your Messages Spread-Worthy 89

9 Using Humor 98

10 Giving Them a Problem 108

11 Using Sex Appeal 116

12 Testing Your Message for Effectiveness 122

Part 4 Engaging the Right Messengers 129

13 Finding the Multipliers 131

14 Skewing Your Strategy to Multipliers 140

Part 5 Jump-Starting Your Effort 145

15 Advertising 147

16 Using Google AdWords 159

17 Advertising on Blogs 164

18 Facebook Advertising 171

19 "Echo Echo": Critical Mass Advertising 184

20 PR: Getting Reporters to Share Your Story 190

21 Overcoming the "Joy Sponges" 202

22 Putting It All Together 208

Endnotes 211

Index 213

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