SHIFT: How Top Real Estate Agents Tackle Tough Times

SHIFT: How Top Real Estate Agents Tackle Tough Times


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SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller

Markets shift. They always have and they always will. Nearly 150,000 real estate agents have applied the concepts of SHIFT and these agents have been able to shift as well. This special limited edition of the bestselling trade edition show agents how to shift in response to a falling market, as well as how to shift to seize new opportunities. SHIFT outlines twelve proven strategies that can power business for real estate agents and brokers in any market, including:
� Master the Market of the Moment: Short sales, Foreclosures, and REOs
� Find the Motivated: Identifying Engaged Customers Who Want to Buy or Sell
� Create Urgency: Overcoming Buyer Reluctance
� Re-Margin Your Business: Expense Management
� Create Urgency: Overcoming Buyer Reluctance
� Expand the Options: Creative Finance
� And much more!
Based on years of research, SHIFT taps into time tested tactics to thrive in the midst of one of the most challenging real estate markets of all time.
� The trade edition has sold nearly 150,000 copies at a time when real estate books are not selling! The trade edition is the #1 bestselling real estate book on Bookscan for 2009.
� Keller Williams will support this special edition with a North American promotional plan, including a launch at their Family Reunion in New Orleans, February 2010.
� Keller Williams associates treasure their books from founder Gary Keller; this edition will be a must-have keepsake and be used in the company's extensive marketing outreach.

Product Details

ISBN-13: 9780071739382
Publisher: McGraw-Hill Companies, The
Publication date: 02/01/2010
Pages: 298
Product dimensions: 7.20(w) x 9.30(h) x 1.10(d)

About the Author

Gary Keller (Austin, TX) is Chairman of the Board of Keller Williams Realty International one of the largest and fastest growing real estate companies in North America. Along with co-authors Dave Jenks and Jay Papasan, he has authored numerous best-selling real estate books including The Millionaire Real Estate Agent and The Millionaire Real Estate Investor.

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