And in the ever-changing global marketplace of today, there is a perfect storm of conditions that presents tremendous challenges for banks and their marketing professionals. These include an overwhelming need for organic growth, shifting customer lifestyles and the growing influence of a customer experience phenomenon.
Shift Happens: The New Age of Bank Marketing details the how and why bank marketers need to adapt -- to survive and prosper -- and continue to be relevant to our consumer.
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About the Author
Nick Vaglio, a Certified Financial Marketing Professional (CFMP), is Vice President of Commercial Marketing for Wachovia Bank. He served as the Chair (2004-2007) of the Advisory Board for the American Bankers Association (ABA) Marketing Conference and as the 2008 Chair of the ABA National Marketing Network Council.