Writer, performer, producer, engineer, and mixer Ken Andrews, doing business under the name On, turns out a densely arranged set of synthesized hard rock on Shifting Skin. He has an attraction for mixing the sound of acoustic guitar with highly artificial, industrial-sounding electronic signals, as he does on the lead-off track, "C'mon Collapse," and elsewhere. Underneath the noisy production, however, he writes conventional pop ock sounds and sings lyrics of romantic discord in a husky baritone. Epic Records may hope it has another Trent Reznor in this one-man band, but On is less extreme, musically and lyrically, than Nine Inch Nails, while aping some of its sound. That will make the record a challenging sell to the hardcore audience that likes NIN, while pop ock fans may be put off by its roughness. Still, if the label emphasizes ballads like the title track and "Building..." it may score a breakthrough, especially if the artist can add the hat of effective music video performer to his many other jobs.