Shining in the Media Spotlight: A Communications Manual for Tourism Professionals - 2002-03 Edition

Shining in the Media Spotlight: A Communications Manual for Tourism Professionals - 2002-03 Edition

by World Tourism Organization

Paperback

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Overview

Rigorously revised and updated, this is the third edition of Shining in the Media Spotlight. The publication consists of two parts. Part I and II provide practical guidelines and strategies for working with the media. Part III includes a detailed and updated directory of more than 800 key media contacts and specialist travel publications in the top tourism generating countries.

Product Details

ISBN-13: 9789284405923
Publisher: Renouf Pub Co Ltd
Publication date: 12/01/2002

Table of Contents

1. MEDIA AND TOURISM-THE ROLE OF THE MEDIA -APPROACHES TO REACH THE MEDIA - TOOLS OF THE TRADE PRESS CONFERENCES: SHAKING HANDS WITH THE PRESS NEWS RELEASES PRESS TRIPS: A POWERFUL IMAGE-BUILDING TOOL INTERNET AND OTHER NEW TECHNOLOGIES:THE LAST FRONTIER IN COMMUNICATIONS -HOW THE MEDIA THINKS AND WORKS -ADVERTISING IN TOURISM: AVOIDING 'MESSAGE FATIGUE' -SOLVING THE IMAGE PROBLEM - THE CASE OF 'FREEDONIA' -PRESS TRIPS: WATERCOLORED MEMORIES AND RECURRENT NIGHTMARES -UNDERSTANDING THE MEDIA: PUT A SHINE ON THE PRODUCT AND SHINING IN THE MEDIA SPOTLIGHT WILL BE AN EASY TASK 2. CRISIS COMMUNICATIONS -DEALING WITH CRISIS -BALI AND THE MEDIA -COMMUNICATIONS IS KEY: LESSONS LEARNT FROM THE CRISIS FOLLOWING SEPTEMBER 11TH 3. DIRECTORY OF MEDIA CONTACTS

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