Shoe Dog: A Memoir by the Creator of Nike

by Phil Knight

Overview

Notes From Your Bookseller

Part-memoir, part-business, and wholly inspirational, get into the nitty-gritty of how a motivated self-starter built a multi-billion dollar empire from the ground up.

NEW YORK TIMES BESTSELLER

In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.

Product Details

ISBN-13:	9781501135910
Publisher:	Scribner
Publication date:	04/26/2016
Pages:	400
Sales rank:	55,743
Product dimensions:	6.30(w) x 9.10(h) x 1.30(d)

About the Author

One of the world’s most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004, as board chairman through 2016, and he is currently Chairman Emeritus. He lives in Oregon with his wife, Penny.

Reading Group Guide

This reading group guide for Shoe Dog includes an introduction, discussion questions, and ideas for enhancing your book club. The suggested questions are intended to help your reading group find new and interesting angles and topics for your discussion. We hope that these ideas will enrich your conversation and increase your enjoyment of the book.

Introduction

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: high-quality, low-cost running shoes. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, they created a brand, and a culture, that changed everything.

Topics & Questions for Discussion

1. Discuss the book’s epigraph. Why do you think Knight chose this passage as the epigraph? How does it frame your reading of Shoe Dog? In what ways do we witness Knight grow from a beginner to an expert over the course of the book?

2. At age twenty-four, before he started Nike, Knight set out on a backpacking trip around the world. What role did travel play in shaping his worldview? In what ways do you think Knight’s international backpacking trip set the stage for his unconventional path?

3. In Knight’s early struggles with equity, he remarks, “Life is growth. . . . You grow or you die" (page 77). In which instances was Knight faced with this predicament—to grow or to die? How did he respond? What is an instance in your life in which you chose growth and what impact do you think that decision had on you?

4. In the early days of Nike, when it was still called Blue Ribbon, Knight assembled an eclectic collection of employees, but the common thread among them was that almost all were ex-runners or recreational runners. How important is passion in driving success? How did Nike employees’ lifelong dedication to running help build a better shoe and a better company?

5. In the acknowledgments, Knight thanks his wife, Penny, for waiting (and waiting) as he worked long hours. Even in the early years of their relationship, can you identify instances of Penny’s patience and steadfast support? How did their partnership, originally forged in the classroom at Portland State, give Phil the foundation to chase professional success?

6. Knight cites one of Steve Prefontaine’s most famous quotes as a source of inspiration: “Somebody may beat me—but they are going to have to bleed to do it.” What role did Prefontaine play in the early success of Nike, both as an inspiration and as a brand ambassador?

7. “It’ll have to do,” Knight first said of the iconic Nike swoosh design, for which he paid an art student only $35. The name “Nike” itself wasn’t Knight’s top choice—he preferred “Dimension Six.” Discuss a time in which you have succeeded by accident or stumbled on a brilliant idea.

8. Knight writes, “Sports give people a sense of having lived other lives, of taking part in other people’s victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete, and in that convergence, in that transference, is the oneness that mystics talk about” (page 212). How does Knight understand and demonstrate the symbolic power of sports? In what ways do you think that Knight and Nike have built the connection between fan and athlete in our culture?

9. How did Knight, over the course of his life, become an effective leader and entrepreneur? What were the factors that contributed to his successes?

10. Knight advises in the last chapter: "I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling” (pages 381–82). What do you think is the difference between a career and a calling?

11. Consider the legacy that Knight built with Nike. How does Knight’s legacy compare to other great American entrepreneurs, such as Steve Jobs or Henry Ford?

Enhance Your Book Club

1. Nike began as a paper at Stanford on the potential market for importing Japanese athletic shoes to the United States. As a group, discuss past college or school projects that you felt passionate about. What makes those ideas stand out in your memories?

2. If there are some sneaker heads in the group, spend some time designing custom pairs of Nikes at www.nike.com/us/en_us/c/nikeid.

Editorial Reviews

The ultimate entrepreneur’s guide to the top of the mountain. I could not put it down. . . . [Shoe Dog] builds characters of the people behind the brand.”—Bill Walton, Wall Street Journal

"A fresh historical perspective on one of the most profiled companies in the world." —ESPN.com

“A refreshingly honest reminder of what the path to business success really looks like. . . . Knight opens up in a way few CEOs are willing to do. . . . It’s an amazing tale.”—Bill Gates, one of his favorite books of 2016

"The best memoir I recall ever reading. As a business biography, it ranks with such recent works as Neal Gabler’s Disney and Walter Isaacson’s Steve Jobs. But as a personal memoir Shoe Dog reaches a depth of emotional honesty that even the best biographies haven’t touched."—Rich Karlgaard, Forbes

“A fascinating warts-and-all account of the company’s early years, a rascally tale of scrappiness and survival, a great read.”—Motley Fool

“A rare and revealing look at the notoriously media-shy man behind the swoosh.”—Booklist (starred review)

"Shoe Dog is, at its heart, an origin story, of both a global brand and a footwear lifer . . . it reads like pure adventure story, boys facing steeper and steeper challenges and finding ways through, often by the skin of their teeth. As Knight collects the misfits and oddballs who become the core of his growing company, Shoe Dog is more like The Lord of the Rings than a typical mogul memoir."—Complex

“‘The best book I read last year. Phil is . . . a gifted storyteller.”—Warren Buffett

From the Publisher

2016-05-06
Nike mogul Knight charts the rise of his business empire, a world leader in athletic wear.The title of the memoir is apt, for much of it is a rather dogged struggle through the minutiae of shoe distributorship and manufacture, with all the deals and lawsuits that entails. Knight began that journey more than half a century ago, when, as a young entrepreneur-in-training, it occurred to him that there might be room in the American marketplace for Japanese running shoes. He wrote a paper to that effect. "Being a business buff," he recounts, "I knew that Japanese cameras had made deep cuts into the camera market, which had once been dominated by Germans. Thus, I argued in my paper that Japanese running shoes might do the same thing." There was much hope in that thesis, for this was back in the day before Steve Prefontaine came along to help Knight press his case to runners everywhere. From that start, Knight built what has been reckoned to be a $30 billion-per-year business. He is proud to tell that story, as one might expect, but there's some score-settling to do: the bad guys include a Japanese shoe manufacturer who couldn't make a straight deal, a competitor called the Marlboro Man (who, admittedly, was "poaching our poaching"), tennis ace Jimmy Connors (whose agent, backing away from an endorsement agreement, insisted, "I don't remember any deal. We've already got a deal three times better than your deal, which I don't remember"), and a few other such impediments. The story, though with many merits, is rather listless. Unfortunately, much of the book conforms to the dry formulas of business writing, borrowing in turn from business speechifying: tell a joke, show a slide, read the text and expand on the bullet points, move to the next slide. By the numbers, to be sure, but students of business, for whom Nike is a well-established case study, may want to have this view straight from the source.

Kirkus Reviews

Many listeners will recall when Nike was an upstart sneaker company. Phil Knight, cofounder and chairman, writes page-turner prose about his adventures in making the company the brand we know today. Narrator Norbert Leo Butz is no less impressive. He infuses his delivery with drama and suspense, keeping the listener engaged with each chapter. Knight claims to be a shy introvert, but Butz isn’t fooled, portraying the chairman as a straight-shooting, no-nonsense leader who keeps winning because he’s relentless in his pursuit of success. Nike had a shaky beginning, but the intrepid “Swoosh” couldn’t be stopped. Butz supplies listeners with the story behind it all. E.E.S. Winner of AudioFile Earphones Award © AudioFile 2016, Portland, Maine

MAY 2016 - AudioFile