ISBN-10:
1426630506
ISBN-13:
2901426630506
Pub. Date:
06/02/2008
Publisher:
Cengage Learning
Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy / Edition 4

Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy / Edition 4

by Jay Lindquist

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Overview

Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy / Edition 4

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.

Product Details

ISBN-13: 2901426630506
Publisher: Cengage Learning
Publication date: 06/02/2008
Edition description: New Edition
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author


Dr. Jay D. Lindquist is a consumer behaviorist and marketer (Ph.D., University of Michigan, 1973), Professor of Marketing at Western Michigan University. He has published in the areas of time perceptions and use impact on consumer behavior, time in the workplace, consumer ethnocentrism, retail store, hospital and physician image, children¿s attitudes toward advertising, promotional strategy, interactive marketing segmentation, use of marketing research by decision-makers and consumer decision rules applied in industrial marketing settings.

His work appears in The Journal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Retailing, Journal of Business Research, International Business Review, Journal of Managerial Psychology, Journal of Consumer Marketing, Industrial Marketing Management, Journal of Health Care Marketing, Journal of Business and Psychology, Marketing Management Journal, Journal of Promotion Management and Journal of Hospital Marketing. He acted as editor for a special issue on Retail Management for the Journal of the Academy of Marketing Science.

He has served as the President, Vice President for Programs, Chairperson of the Board of Governors, and Director of International Programs of the Academy of Marketing Science and was selected as a Distinguished Fellow. He has also served in leadership roles for the Marketing Management Association, American Collegiate Retailing Association and the American Academy of Advertising.

He currently teaches consumer behavior, marketing research, advertising and promotion, media planning and research and interactive marketing.


M. Joseph Sirgy is a social/industrialpsychologist (Ph.D., U/Massachusetts, 1979), Professor of Marketing, and Virginia Real Estate Research Fellow at Virginia Polytechnic Institute and State University (Virginia Tech). He has published extensively in the area of quality-of-life research and has been invited frequently by academic institutions and conferences as a distinguished scholar to speak on quality-of-life issues in relation to business, philosophy, measurement, and public policy.

He has published extensively in social/behavioral science, managerial, and systems related journals on quality-of-life related issues. Examples include Journal of Consumer Research, Journal of Marketing Research, Journal of the Academy of Marketing Science, European Journal of Marketing.

His research focus is on developing and/or refining theoretical models in quality-of-life studies as related to business ethics, strategic marketing, macromarketing, and international marketing. He co-organized at least seven conferences related to quality of life as well as edited several conference proceedings related to quality of life and authored several monographs including: Quality of Life Studies and Social Indicators Research: An Annotated Bibliography of Selected Works 1984-98 (Blacksburg, VA: ISQOLS, 1998) and Classic Works, Literature Reviews, and Other Important References in QOL Research (Blacksburg, VA: ISQOLS, 1998).

He presently serves as an editor of the Quality-of-Life/Marketing section of the Journal of Macromarketing. In a recent survey of scholarly productivity in business ethics, he was ranked as 82nd among 2,371 business ethics scholars world-wide.

Table of Contents

1. An Overview of the Foundations of Shopper, Buyer, and Consumer Behavior. 2. Problem Recognition and Information Search. 3. Alternative Evaluation and Choice. 4. Consumption and Post-Purchase Behavior. 5. Symbolic Consumption, Self-Image, and Personality. 6. Personal Values, Lifestyles, Psychographics, and Relationships. 7. Memory, Learning, Perception, and Cognition. 8. Motivation, Emotion, Mood, and Involvement. 9. Beliefs, Affect, Attitude, and Intention. 10. Communication and Persuasion. 11. Cultural Influences: Perspectives. 12. Cultural Influences: Generalizations and Cross-Cultural Perspectives. 13. Subcultural Influences. 14. Social Class and Reference Group Influences. 15. Household and Family Influences. 16. Public Policy and Consumer Advocacy. 17. Consumer Behavior and Society. 18. Organizational Buying and Diffusion of Innovation. 19. Conducting Research.

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