Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches

Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches

by Courtney Reum, Carter Reum

Hardcover

$26.00
View All Available Formats & Editions
Members save with free shipping everyday! 
See details

Overview

From the Reum brothers—former Goldman Sachs investment bankers, successful operators, and investors—comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture.

Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter’s ten key “Startup Switchups” that flip traditional advice on its head:

· Get into the Trenches
· Know if You’re a Speedboat or a Sailboat
· Obsessively Take Advantage of Your Unfair Advantages
· Do What You Do Best, and Outsource the Rest
· Build in Flexibility and a Diversified Focus
· Think Milestones, Not Time
· Nail It Before You Scale It
· 1 Percent Better Is 1000 Percent Better
· Gain Buy-in with Heart-Based Momentum
· Success Doesn’t Equate to a Successful Exit

Whether you’re a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!

Product Details

ISBN-13: 9781501172991
Publisher: Gallery/Jeter Publishing
Publication date: 01/16/2018
Pages: 256
Sales rank: 1,243,411
Product dimensions: 6.20(w) x 9.10(h) x 1.10(d)

About the Author

Courtney Reum and his brother Carter are former Goldman Sachs investment bankers, entrepreneurs, operators, and investors. Courtney and Carter started their careers working on deals ranging from Under Armour to Vitamin Water and have since left to pursue careers as both Entrepreneurs and new age VCs. After co-founding and eventually successfully selling VEEV Spirits, Courtney and Carter started M13, a 21st century investing platform that seeks to affect outcomes for founders, partners, and investors by institutionalizing the process of scaling consumer-centric brands. Courtney and Carter currently live in Los Angeles, where they run day-to-day operations at M13.

Carter Reum and his brother Courtney are former Goldman Sachs investment bankers, entrepreneurs, operators, and investors. Courtney and Carter started their careers working on deals ranging from Under Armour to Vitamin Water and have since left to pursue careers as both Entrepreneurs and new age VCs. After co-founding and eventually successfully selling VEEV Spirits, Courtney and Carter started M13, a 21st century investing platform that seeks to affect outcomes for founders, partners, and investors by institutionalizing the process of scaling consumer-centric brands. Courtney and Carter currently live in Los Angeles, where they run day-to-day operations at M13.

Table of Contents

Introduction It's a Whole New Startup World Out There, and Time Is Your Scarcest Resource 1

Part 1 Prelaunch

Startup Switchup 1 Get into the Trenches: Investigation 23

Startup Switchup 2 Know if You're a Speedboat or a Sailboat: Business Strategy 45

Startup Switchup 3 Obsessively Take Advantage of Your Unfair Advantages: Market Differentiation 69

Part 2 Running the Business

Startup Switchup 4 Do What You Do Best, and Outsource the Rest: Specialization 87

Startup Switchup 5 Build in Flexibility and a Diversified Focus: Iterations and Pivots 103

Startup Switchup 6 Think Milestones, Not Time: Operational Efficiency 125

Startup Switchup 7 Nail It Before You Scale It: Model Refinement 145

Startup Switchup 8 1 Percent Better Is 1,000 Percent Better: Relentless Improvement 165

Startup Switchup 9 Gain Buy-In with Heart-Based Momentum: Storytelling 187

Part 3 Exiting

Startup Switchup 10 Success Doesn't Equal a Successful Exit: Strategic Sales 211

Enough from Us-Get After It! 227

Acknowledgments 229

Index 231

Customer Reviews