Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches

Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches

by Courtney Reum, Carter Reum

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Product Details

ISBN-13: 9781501173011
Publisher: Gallery/Jeter Publishing
Publication date: 01/16/2018
Sold by: SIMON & SCHUSTER
Format: NOOK Book
Pages: 256
Sales rank: 1,141,858
File size: 6 MB

About the Author

Courtney Reum and his brother Carter are former Goldman Sachs investment bankers, entrepreneurs, operators, and investors. Courtney and Carter started their careers working on deals ranging from Under Armour to Vitamin Water and have since left to pursue careers as both Entrepreneurs and new age VCs. After co-founding and eventually successfully selling VEEV Spirits, Courtney and Carter started M13, a 21st century investing platform that seeks to affect outcomes for founders, partners, and investors by institutionalizing the process of scaling consumer-centric brands. Courtney and Carter currently live in Los Angeles, where they run day-to-day operations at M13.
Carter Reum and his brother Courtney are former Goldman Sachs investment bankers, entrepreneurs, operators, and investors. Courtney and Carter started their careers working on deals ranging from Under Armour to Vitamin Water and have since left to pursue careers as both Entrepreneurs and new age VCs. After co-founding and eventually successfully selling VEEV Spirits, Courtney and Carter started M13, a 21st century investing platform that seeks to affect outcomes for founders, partners, and investors by institutionalizing the process of scaling consumer-centric brands. Courtney and Carter currently live in Los Angeles, where they run day-to-day operations at M13.

Table of Contents

Introduction It's a Whole New Startup World Out There, and Time Is Your Scarcest Resource 1

Part 1 Prelaunch

Startup Switchup 1 Get into the Trenches: Investigation 23

Startup Switchup 2 Know if You're a Speedboat or a Sailboat: Business Strategy 45

Startup Switchup 3 Obsessively Take Advantage of Your Unfair Advantages: Market Differentiation 69

Part 2 Running the Business

Startup Switchup 4 Do What You Do Best, and Outsource the Rest: Specialization 87

Startup Switchup 5 Build in Flexibility and a Diversified Focus: Iterations and Pivots 103

Startup Switchup 6 Think Milestones, Not Time: Operational Efficiency 125

Startup Switchup 7 Nail It Before You Scale It: Model Refinement 145

Startup Switchup 8 1 Percent Better Is 1,000 Percent Better: Relentless Improvement 165

Startup Switchup 9 Gain Buy-In with Heart-Based Momentum: Storytelling 187

Part 3 Exiting

Startup Switchup 10 Success Doesn't Equal a Successful Exit: Strategic Sales 211

Enough from Us-Get After It! 227

Acknowledgments 229

Index 231

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