Show Sold Separately

Show Sold Separately

by Jonathan Gray
Pub. Date:
New York University Press

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Show Sold Separately

It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or “paratexts,” that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show.

Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for The Lord of the Rings , spoilers for Lost , the opening credits of The Simpsons , Star Wars actions figures, press reviews for Friday Night Lights , the framing of Batman Begins , the videogame of The Thing , and the trailers for The Sweet Hereafter . Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.

Product Details

ISBN-13: 9780814731949
Publisher: New York University Press
Publication date: 01/01/2010
Pages: 264
Product dimensions: 6.20(w) x 9.00(h) x 0.80(d)

Table of Contents

Acknowledgments ix

Introduction: Film, Television, and Off-Screen Studies 1

1 From Spoilers to Spinoffs: A Theory of Paratexts 23

2 Coming Soon! Hype, Intros, and Textual Beginnings 47

3 Bonus Materials: Digital Auras and Authors 81

4 Under a Long Shadow: Sequels, Prequels, Pre-Texts, and Intertexts 117

5 Spoiled and Mashed Up: Viewer-Created Paratexts 143

6 In the World, Just Off Screen: Toys and Games 175

Conclusion: "In the DNA": Creating across Paratexts 207

Notes 223

Index 239

About the Author 247

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