The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job

The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job

by David Lindahl, Jonathan Rozek

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Product Details

ISBN-13: 9780470633953
Publisher: Wiley
Publication date: 09/07/2010
Pages: 256
Sales rank: 345,254
Product dimensions: 6.20(w) x 9.00(h) x 0.90(d)

About the Author

David Lindahl owns or partners in more than 7,000 apartmentunits across the United States, representing more than $300 millionof real estate. In addition to investing, he travels the world,speaking on business success and also supporting charities. He ownsRE Mentor, a real estate speaking/seminar/information-marketingoperation. He has written several successful books with Wileyincluding Trump University Commercial Real Estate Investing 101,Multi-Family Millions, and Emerging Real Estate Markets.

Jonathan Rozek spent more than twenty years in the financialservices industry in analytical, marketing, and executivepositions. For the last seven years he has been a full-timemarketing consultant with an international clientele. He is also awriter and has collaborated with Dave Lindahl and Bill Bartmann onsix books.

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Table of Contents

Chapter 1: You CAN Get Rich—But Yes, There Is A Catch.

Ten Giant Keep Out Signs on the Road to Your Online BusinessSuccess—The False Barriers.

“I'm too old/I'm too young”.

“I don't have enough money”.

“I don't have enough time”.

“It's a bad economy”.

“All the really good ideas are taken”.

“I'm too small to compete against the big guys”.

“I'm no good with computers”.

“There's too much competition”.

“I'm not educated enough”.

“Someone will steal my idea”.

Now For The Six Disabling and Very Real Dangers to Your OnlineBusiness Success.

Real Danger Number One: You are easily influenced by people lesssuccessful than you want to be.

Real Danger Number Two: You think you can sit on the couch andmoney will spew out of the TV.

Related Real Danger Number Three: You think that the only goodmoney is hard-earned money.

Real Danger Number Four: You insist upon staying in your comfortzone at all times.

Real Danger Number Five: You think “My situation isdifferent”.

You're more of an idea pack rat than a beaver.

Chapter 2: How To Build A Quick and Profitable Product20.

The Typical Dream is Useless.

“I must have a fortress to protect my idea from knock-offartists”.

“I must reach millions of people”.

“I want to be famous”.

“I want to be as rich as King Midas from the firstinvention of mine”.

“I need to invent something revolutionary”.

“Inventions are things that are manufactured infactories”.

Your First Product Should Be One Of These.

What problem have you solved?

What can you demonstrate?

What have you researched on the web and discovered?

What are the best resources you've found?

How do things fit together?

Explore Other Variations On A Proven Theme.

What Have You Tested?

Appeal to Rabid Hobbyists.

Is This Great, or What?

Another School of Thought.

Avoid This Pitfall.

Get My Chart.

Chapter 3: How To Create Content Cheaply And Easily.

Stage 1. Capture the Raw Content.

Stage 2. Edit the Content.

Stage 3. Deliver the Content.

1. Special Report.

2. Getting-Started Kit.

3. Home-Study Course.

4. Sample Newsletter.

5. Book.

6. Interview Series Transcript.

7. Fast-Start Guide.

8. Pocket Guide.

9. Checklist.

10. T-shirt.

11. and 12. Poster and Laminated Poster.

13. Calendar.

14. Game.

15. Mug.

16. Information Wheel.

17. CD.

18. DVD.

19. Interview Series on MP3.

20. Free Video.

21. Live Event Videos.

22. Toll-Free 24/7 Recorded Line.

23. Consulting Hotline.

24. Teleseminar/Webinar.

25. Trial Software.

26. iPhone Application.

27. Software.

28. Online Calculator.

29. Interview Series PDFs.

30. Free PDF.

31. Free Audio.

32. Consultation.

33. Lunch or Dinner Seminar.

34. One-Day Seminar.

35. Consultation.

36. Bootcamp.

37. Live Tour.

38. Cruise.

The Excellent Concept of Continuity.

39. Newsletter.

40. Membership Site.

41. Weekly faxes.

42. Coaching.

The Opportunity Engineer.

Chapter 4: Getting Open For Business.

The Seven Basic Building Blocks To A Good Website.

Building Block One: You need to own a good domain name.

Building Block Two: You need to arrange for website hosting.

Building Block Three: Get a website design.

Building Block Four: Get an HTML editor.

Building Block Five: Get an FTP tool.

Building Block Six: Learn How to Accept Money On The Web.

PayPal.

Checks and Money Orders.

Taking Credit Cards And Debit Cards Directly.

What You Need To Know About Email Systems.

Handling Email On Your Website.

Getting Work Done For You.

Chapter 5: How To Get People To Raise Their Hands.

Myth Number One:  “It's all about traffic”.

Myth Number Two: “It's all about targetedtraffic”.

Myth Number Three: “I'm waiting for the gamechanger”.

Myth Number Four: “It's all about cost perlead”.

The Moving Parts of A Lead-Generation Effort.

Great Sources for Leads.

Pay-Per-Click Advertising.

Google AdSense.

Organic Search.&

Getting Found Locally In Google.

Article Marketing.

Social Media.

Blogs.

YouTube.

Press Releases.

eBay.

Inexpensive and Great Offline Strategies For Getting Found.

Local Newspapers.

Free-Standing Inserts.

Commuter Newspapers.

Local Clubs and Events.

Direct Mail.

Chapter 6: How To Turn Prospects Into Buyers.

Mistake Number One: Ineffective marketers confuse attention withshouting.

Mistake Number Two: Ineffective marketers boost their claims outof all proportion.

Mistake Number Three: With ineffective marketers, it's all aboutthem and not about the customer.

Mistake Number Four: Ineffective marketers ask you to buy toosoon.

Mistake Number Five: Ineffective marketers do not include a callto action and a deadline.

Mistake Number Six: Ineffective marketers further erode trust bycreating fake deadlines.

Mistake Number Seven: Ineffective marketers speak to audiences,not to individuals.

The Seven Money Questions: Answer These And Your Product WillSell.

Money Question One: “Why should I stop and listen toyou?”.

Money Question Two: “Why should I read the wholething?”.

Money Question Three: “What else do you have and how willit help me?”.

Money Question Four: “Why is your solution better than anyother?”.

Money Question Five: “Why should I believe yourclaims?”.

Money Question Six: “What's it going to costme?”.

Money Question Seven: “What's my risk?”.

Money Question Eight:  “What happens after you havemy money?”.

Chapter 7: Relationships Equal Revenues.

Auto responders versus Broadcast Emails.

Four Tips For Building Profitable Relationships ThroughEmail.

Tip One: Segment for Success.

Tip Two: Encourage consumption.

Tip Three: Become a welcome guest in their inbox.

Tip Four: Make it two-way communication.

Other Ways To Stay Close To Your Customers.

Chapter 8: The Secrets To An Upward Profit Spiral.

Step One: Install Measuring Devices.

Step Two: Determine Why Non-Buyers Don't Buy, And Adjust YourSite Accordingly.

Step Three: Test Everything.

Chapter 9: The “I” Factor.

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Six-Figure Second Income 3.3 out of 5 based on 0 ratings. 10 reviews.
jeffam70 More than 1 year ago
I really enjoyed this book! It spoke to me on a number of levels about things I suspected as well as those I never considered. Break out your highlighter; there are so many great ideas and tips, you won't want to lose track of any of them. A number of product ideas are presented and expanded upon throughout the book. If you already have a product idea, it's easy to mentally substitute it in place of any of the examples and see how all the pieces fit together. I found the suggestions for tools to use and the lists of "do and don't do" strategies incredibly helpful.
scartertn on LibraryThing 5 months ago
A fantastic a-z guide to building an online marketing machine.
SHines01 More than 1 year ago
If you prefer the sizzle over the steak, then this book is for you.
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James_Garton More than 1 year ago
Let me first say that David Lindahl and Jonathan Rozek, are two leading experts in the field of real estate,finance and marketing online. Combining the genius of these two men into one book is like mixing fire with gasoline. Watch for an explosion of success and knowledge. The detail in explaining step by step what you need to do to make money selling information and products online is incredible. Right down to explaining what brand of equipment or website to use is all detailed for you in the book. This is not a book for casual reading. This is a book for someone that wants a game plan. Its not complicated or useless fluff this is information you can put to use right away. I don't think you will go wrong investing in this book. I feel you will get back far more than the small price you pay to purchase it. Buy it, use it, and profit from it.
dontheideaguy More than 1 year ago
Great book. Lots of examples about the creation and marketing of info products. The section of 40+ examples on delivering the content (chapter 3) alone was worth the price of the book. Would have given 5-stars if there had been a bit more about the creation of the info products themselves. The authors definitely cover the process, but nothing more than very minimal basics. If you like the content and writing style of this book, you would also enjoy "How To Sell When Nobody's Buying: (And How to Sell Even More When They Are)"