Sixty to Zero: An Inside Look at the Collapse of General Motors--and the Detroit Auto Industry

Sixty to Zero: An Inside Look at the Collapse of General Motors--and the Detroit Auto Industry

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Product Details

ISBN-13: 9780300171518
Publisher: Yale University Press
Publication date: 04/26/2011
Edition description: New Edition
Pages: 272
Product dimensions: 6.00(w) x 9.20(h) x 0.80(d)

About the Author

Alex Taylor III is a senior editor at Fortune magazine. He is a member of the International Motor Press Association and is on the jury for the North America Car of the Year Awards. Mike Jackson is the chairman and chief executive officer of AutoNation. Previously, he served as president and chief executive officer of Mercedes-Benz USA, LLC.

Table of Contents

Foreword Mike Jackson ix

Acknowledgments xv

Introduction 1

1 GM at the Peak 13

2 Growing Up in the Car-Crazy Fifties 23

3 Cracks in GM's Edifice 33

4 Insecure Colossus: The Roger Smith Era 53

5 Ford Speeds Up 71

6 The Saturn Moonshot 81

7 Lee Iacocca, Blemishes and All 93

8 Bob Stempel and the Crisis of'92 103

9 Jack Smith's Unfinished Revolution 119

10 Bob Eaton's Big Score 133

11 GM on Cruise Control 145

12 Succession Battles at Ford 159

13 Wagoner Takes Over 169

14 Nasser, Ford, and Mulally 179

15 The Legend of Lutz 191

16 The Uneven Legacy of Lee 201

17 GM's Inevitable Collapse 211

18 The End of the Road 225

Epilogue 235

Index 243

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