PART I: DESIGN AS DREAMCATCHER
Case Study: Apple, Design and Business
The Bossy Rule
A Snapshot of Today
The Role of Design
A Sketch of the Process
The Cycle of Innovation
The Question of 'Design'
The Anatomy of Sketching
Clarity is not always the Path to Enlightenment
The Larger Family of Renderings
Experience Design vs. Interface Design
Sketches are not Prototypes
Where is the User in all of this?
You make that Sound like a Negative Thing
If Someone Made a Sketch in the Forest and Nobody Saw it?
The Object of Sharing
Annotation: Sketching on Sketches
Design Thinkingand Ecology
The Second Worst Thing that Can Happen
A River Runs Through It
PART II: STORIES OF METHODS AND MADNESS
The Wonderful Wizard of Oz
Chameleon: From Wizardry to Smoke-and-Mirrors
Le Bricolage: Cobbling Things Together
It was a Dark and Stormy Night?
Visual Story Telling
Shoot the Mime
Extending Interaction: Real and Illusion
The Bifocal Display
Interacting with Paper
Are you Talking to me?
PART III: RECAPITULATION & CODA
Some Final Thoughts
PART IV: REFERENCES/BIBLIOGRAPHY