Small Business Essentials: cashflow, sales and marketing principles you should know

Small Business Essentials: cashflow, sales and marketing principles you should know

by Michael Partis


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This book is designed for small business owners who want to understand how cashflow works within their business. It also provides useful tips and strategies for small businesses about sales and marketing.

Written in an easy-to-understand style, each chapter is less than 2,000 words and contains no industry jargo. It contains 2 sections. The first 7 chapters are dedicated to cashflow. The last 7 chapters explore sales and marketing.

The chapters in the book cover the topics of:
1. Business and Commercial Finance
2. Risk
3. Flawed Logic
4. Driving the Application
5. Servicing
6. Financial Statements
7. Important Financial Ratios
8. Features, Attributes and Benefits
9. Customer Personality Styles
10. The Six Steps of Selling
11. Objection Handling
12. Receiving and Delivering "No"
13. Value Creation
14. Measuring Success

Product Details

ISBN-13: 9780987176103
Publisher: Indelible Imaging
Publication date: 08/26/2011
Pages: 154
Sales rank: 922,828
Product dimensions: 7.44(w) x 9.69(h) x 0.33(d)

About the Author

Michael has extensive experience in the banking and finance industries and is a small business himself! He currently advises other small businesses how to improve their profitability and sales conversion rates.

When he is not doing that, he can usually be found on a kayak in some remote corner of the world, or pursuing his passion for photography.

This is his first book and will not be his last.

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