Small Business Management Fundamentals

Small Business Management Fundamentals

by Dan Steinhoff

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Product Details

ISBN-13: 9780070611405
Publisher: McGraw-Hill Companies, The
Publication date: 01/01/1974
Pages: 299

Table of Contents

PART ONE: SMALL BUSINESS, ENTREPRENEURSHIP, AND ORGANIZING FOR SUCCESS.
1. Small Business is Big Business.
2. Ethics and Social Responsibility for Small Business.
3. Entrepreneurship and Small Business Success.
4. Strategic Plans for Small Business.
5. Old Business, New Business, or Franchise?
6. Developing the Business Plan.
7. Legal Forms of Business Ownership.
PART TWO: FINANCIAL PLANNING.
8. Financial Statements and Business Ratios.
9. The Desired Income Approach to Planning.
10. Planning the Pro Forma Balance Sheet.
11. Finding the Funds to Finance a Business.
PART THREE: MARKETING PLANNING AND DEVELOPMENT.
12. Marketing Strategy and Marketplace Research.
13. Picking the Right Location.
14. Personal Selling, Advertising, Promotion Planning.
15. Product Classes, Life Cycles, and Trends.
16. Consumer Behavior and Layout Planning.
17. Pricing for Profits.
18. Getting Products/Services to the Customers.
PART FOUR: PEOPLE AND ORGANIZATIONAL PRODUCTIVITY.
(and more...)

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