This straightforward guide to establishing,managing and owning a small business is thoroughly updated and revised while preserving the readability and practical flavor that distinguished past editions. New pedagogical features designed to strengthen the accessibility of the text include a continuing (chapter-by-chapter) exercise called "Developing a Business Plan," new case studies (two per chapter),many of which are computer integrated,and lively real-world vignettes opening each chapter. All new chapters on organizational ethics and social responsibility,development of the business plan,and operations management and production are added. Finally,an all-new design including the introduction of color to this edition will add visual appeal and help enliven the presentation.
|Publisher:||McGraw-Hill Companies, The|
Table of ContentsPART ONE: SMALL BUSINESS, ENTREPRENEURSHIP, AND ORGANIZING FOR SUCCESS.
1. Small Business is Big Business.
2. Ethics and Social Responsibility for Small Business.
3. Entrepreneurship and Small Business Success.
4. Strategic Plans for Small Business.
5. Old Business, New Business, or Franchise?
6. Developing the Business Plan.
7. Legal Forms of Business Ownership.
PART TWO: FINANCIAL PLANNING.
8. Financial Statements and Business Ratios.
9. The Desired Income Approach to Planning.
10. Planning the Pro Forma Balance Sheet.
11. Finding the Funds to Finance a Business.
PART THREE: MARKETING PLANNING AND DEVELOPMENT.
12. Marketing Strategy and Marketplace Research.
13. Picking the Right Location.
14. Personal Selling, Advertising, Promotion Planning.
15. Product Classes, Life Cycles, and Trends.
16. Consumer Behavior and Layout Planning.
17. Pricing for Profits.
18. Getting Products/Services to the Customers.
PART FOUR: PEOPLE AND ORGANIZATIONAL PRODUCTIVITY.