ISBN-10:
128586638X
ISBN-13:
2901285866382
Pub. Date:
01/01/2015
Publisher:
Cengage Learning
Small Business Management: Entrepreneurship and Beyond / Edition 6

Small Business Management: Entrepreneurship and Beyond / Edition 6

by Timothy S. Hatten

Hardcover

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Overview

Small Business Management: Entrepreneurship and Beyond / Edition 6

SMALL BUSINESS MANAGEMENT provides a balanced introduction to both entrepreneurship and small business management, with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues, including global opportunities, service, quality and technology, are highlighted throughout the text. The online Business Plan Guide and templates provide some of the most extensive information available on business planning.

Product Details

ISBN-13: 2901285866382
Publisher: Cengage Learning
Publication date: 01/01/2015
Edition description: New Edition
Pages: 528
Product dimensions: 7.90(w) x 10.10(h) x 0.90(d)

About the Author

Timothy S. Hatten is a professor at Mesa State College in Grand Junction, Colorado, where he has served as the chair of business administration and director of the MBA program. He is currently co-director of the Entrepreneurial Business Institute. He received his Ph.D. from the University of Missouri-Columbia, his M.S. from Central Missouri State University, and his B.A. from Western State College in Gunnison, Colorado. He is a Fulbright Scholar. He taught small business management and entrepreneurship at Reykjavik University in Iceland and business planning at the Russian-American Business Center in Magadan, Russia. Dr. Hatten has been passionate about small and family businesses his whole life. He grew up with the family-owned International Harvester farm equipment dealership in Bethany, Missouri, which his father started. Later, he owned and managed a Chevrolet/Buick/Cadillac dealership with his father, Drexel, and brother, Gary. Since entering academia, Dr. Hatten has actively brought students and small businesses together through the Small Business Institute program. He counsels and leads small business seminars through the Western Colorado Business Development Corporation.

Table of Contents

Part I: THE CHALLENGE. 1. Small Business: An Overview. 2. Small Business Management, Entrepreneurship, and Ownership. Part II: PLANNING IN SMALL BUSINESS. 3. Social Responsibility, Ethics, and Strategic Planning. 4. The Business Plan. Part III: Early Decisions. 5. Franchising. 6. Taking Over an Existing Business. 7. Starting a New Business. Part IV: FINANCIAL AND LEGAL MANAGEMENT. 8. Accounting Records and Financial Statements. 9. Small Business Finance. 10. The Legal Environment. Part V: MARKETING THE PRODUCT OR SERVICE. 11. Small Business Marketing: Strategy and Research. 12. Small Business Marketing: Product. 13. Small Business Marketing: Place. 14. Small Business Marketing: Price and Promotion. Part VI: MANAGING SMALL BUSINESS. 15. International Small Business. 16. Professional Small Business Management. 17. Human Resource Management. 18. Operations Management.

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