Smaller Faster Lighter Denser Cheaper: How Innovation Keeps Proving the Catastrophists Wrong

Smaller Faster Lighter Denser Cheaper: How Innovation Keeps Proving the Catastrophists Wrong

by Robert Bryce
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Smaller Faster Lighter Denser Cheaper: How Innovation Keeps Proving the Catastrophists Wrong by Robert Bryce


In the face of today’s environmental and economic challenges, doomsayers preach that the only way to stave off disaster is for humans to reverse course: to de-industrialize, re-localize, reduce consumption and forswear development. But in this timely and much-needed rebuke, Robert Bryce shows that the real solutions to our problems are to be found in the innovations and technologies of the future, and in the force that inspires their invention: the inexorable human drive to make things smaller, faster, lighter, denser, cheaper.

Utilizing on-the-ground reporting from Ottawa and Panama to Bakersfield, California and Canadian County, Oklahoma, along with an easy-to-read narrative, numerous company profiles, graphics, and photographs, Bryce shows how things are getting better, a lot better. They are getting better thanks to technologies that improve the quality of our lives and help preserve the natural world -- technologies like the vacuum tube and mass-produced fertilizer, the printing press and mobile phones, nanotech medicine and advanced drill rigs -- all provide vivid proof of our desire to find smaller faster solutions. He profiles well-known companies like Ford and Intel, along with newer ones like Khan Academy and M-PESA, to show how businesses are helping to create a world in which people are living longer, freer, healthier, lives than at any time in human history.

Smaller, Faster, Lighter, Denser, Cheaper reveals that the tools we need to save the planet aren’t to be found in the technologies or lifestyles of the past. Nor must we sacrifice prosperity and human progress to ensure our survival. The path to a sustainable future will be forged by innovators and businesses all over the world who will continue making things Smaller Faster Lighter Denser Cheaper because, well, that’s what we humans do.

Product Details

ISBN-13: 9781610392051
Publisher: PublicAffairs
Publication date: 05/13/2014
Pages: 400
Product dimensions: 6.20(w) x 9.30(h) x 1.60(d)

About the Author


Robert Bryce is the acclaimed author of four previous books, including, most recently, Power Hungry: The Myths of “Green” Energy and the Real Fuels of the Future. A senior fellow at the Manhattan Institute, his articles have appeared in dozens of publications, including the Wall Street Journal, New York Times, Washington Post, Guardian, Austin Chronicle, Bloomberg View, Counterpunch, and National Review. An apiarist, he lives in Austin with his wife, Lorin, and their three children.

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Smaller Faster Lighter Denser Cheaper: How Innovation Keeps Proving the Catastrophists Wrong 4 out of 5 based on 0 ratings. 1 reviews.
LivingonPurpose1951 More than 1 year ago
Knowing that you can't believe everything you read and hear resounds clearly in this book. It reinforces the power of individual thinking in making informed decisions. The perspectives given tip the scale in favor of believing that man needs to continue to discover and move forward--not scale back for the whole good of mankind! It celebrates the ingenuity of man to explore and discover smaller, faster, lighter, denser, and cheaper ways of reaching the same goals using ingenious, alternative methods. Donna McGoff The Power of Goal Setting