A comprehensive text addressing the high demand for network,cloud, and content services through cutting-edge research on datapricing and business strategies
Smart Data Pricing tackles the timely issue of surgingdemand for network, cloud, and content services and correspondinginnovations in pricing these services to benefit consumers,operators, and content providers. The pricing of data traffic andother services is central to the core challenges of networkmonetization, growth sustainability, and bridging the digitaldivide. In this book, experts from both academia and industrydiscuss all aspects of smart data pricing research and development,including economic analyses, system development, user behaviorevaluation, and business strategies.Smart Data Pricing:
• Presents the analysis of leading researchers fromindustry and academia surrounding the pricing of network servicesand content.
• Discusses current trends in mobile and wired data usageand their economic implications for content providers, networkoperators, end users, government regulators, and other players inthe Internet ecosystem.
• Includes new concepts and background technical knowledgethat will help researchers and managers effectively monetize theirnetworks and improve user quality-of-experience.
• Provides cutting-edge research on business strategiesand initiatives through a diverse collection of perspectives.
• Combines academic and industry expertise from multipledisciplines and business organizations.
The ideas and background of the technologies and economicprinciples discussed within these chapters are of real value topractitioners, researchers, and managers in identifying trends anddeploying new pricing and network management technologies, and willhelp support managers in identifying new business directions andinnovating solutions to challenging business problems.
|Series:||Information and Communication Technology Series, Series|
|Product dimensions:||6.20(w) x 9.30(h) x 1.20(d)|
About the Author
Soumya Sen is an Assistant Professor of Information &Decision Sciences at the Carlson School of Management of theUniversity of Minnesota. He is a co-founder of the Smart DataPricing Forum and a startup called DataMi. His interdisciplinaryresearch on the economics of network systems has been published bythe IEEE, ACM, and AIS. He received his MS and PhD in Electrical& Systems Engineering from the University of Pennsylvania anddid his postdoctoral research at Princeton University.
Carlee Joe-Wong is a PhD candidate at PrincetonUniversity’s Program in Applied and ComputationalMathematics. She co-founded DataMi, a start-up companycommercializing smart data pricing, in 2012. She received her AB inMathematics in 2011 and her MA in Applied and ComputationalMathematics in 2013, both from Princeton University.
Sangtae Ha is an Assistant Professor in the Department ofComputer Science at the University of Colorado at Boulder with ajoint appointment in the Interdisciplinary TelecommunicationsProgram. He co-founded DataMi in 2012 as the founding CTO. Prior tothis, he was an Associate Research Scholar in the Department ofElectrical Engineering at Princeton University from 2009 to 2013.He received his PhD in Computer Science from North Carolina StateUniversity in 2009.
Mung Chiang is the Arthur LeGrand Doty Professor ofElectrical Engineering at Princeton University, the Director of theKeller Center for Innovations in Engineering Education, and theChair of Princeton Entrepreneurship Advisory Committee. He is therecipient of the 2013 Alan T. Waterman Award.
Table of Contents
I SMART DATA PRICING IN TODAY’S ECOSYSTEM 1
1 Will Smart Pricing Finally Take Off? 3Andrew Odlyzko
2 Customer Price Sensitivity to Broadband Service Speed: WhatAre the Implications for Public Policy? 35Victor Glass, Stela Stefanova, and Ron Dibelka
3 Network Neutrality with Content Caching and Its Effect onAccess Pricing 47Fatih Kocak, George Kesidis, and Serge Fdida
II TECHNOLOGIES FOR SMART DATA PRICING 67
4 Pricing under Demand Flexibility and Predictability 69Ozgur Dalkilic, John Tadrous, Atilla Eryilmaz, and HeshamEl-Gamal
5 Dual Pricing Algorithms by Wireless Network Duality forUtility Maximization 97Chee Wei Tan and Liang Zheng
6 Human Factors in Smart Data Pricing 127Soumya Sen, Carlee Joe-Wong, Sangtae Ha, and Mung Chiang
III USAGE-BASED PRICING 167
7 Quantifying the Costs of Customers for Usage-Based Pricing169László Gyarmati, Rade Stanojevic, Michael Sirivianos,and Nikolaos Laoutaris
8 Usage-Based Pricing Differentiation for CommunicationNetworks: Incomplete Information and Limited Pricing Choices195Shuqin Li and Jianwei Huang
9 Telecommunication Pricing: Smart Versus Dumb Pipes 241Atanu Lahiri
IV CONTENT-BASED PRICING 267
10 Economic Models of Sponsored Content inWireless Networks withUncertain Demand 269Matthew Andrews, Ulas Ozen, Martin I. Reiman, and QiongWang
11 CDN Pricing and Investment Strategies under Competition289Yang Song, Lixin Gao, and Arun Venkataramani
12 Smart Pricing and Market Formation in Hybrid Networks321Aris M. Ouksel, Doug Lundquist, and Sid Bhattacharyya
13 To Tax or To Subsidize: The Economics of User-GeneratedContent Platforms 341Shaolei Ren and Mihaela van der Schaar
V MANAGING CONTENT DELIVERY 363
14 Spare Capacity Monetization by Opportunistic ContentScheduling 365Bell Labs and Alcatel-Lucent
15 Asynchronous Content Delivery and Pricing in Cellular DataNetworks 391Vijay Gabale, Umamaheswari Devi, Ravi Kokku, and ShivkumarKalyanraman
16 Mechanisms for Quota Aware Video Adaptation 415Jiasi Chen, Amitabha Ghosh, and Mung Chiang
17 The Role of Multicast in Congestion Alleviation 441Alan D. Young
VI PRICING IN THE CLOUD 453
18 Smart Pricing of Cloud Resources 455Yu Xiang and Tian Lan
19 Allocating and Pricing Data Center Resources with Power-AwareCombinatorial Auctions 477Benjamin Lubin and David C. Parkes