Smart Marketing for Solopreneurs and Microbusinesses

Smart Marketing for Solopreneurs and Microbusinesses

by Douglas Freeman


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Solo and micro businesses face unique marketing challenges. "Smart Marketing for Solopreneurs and Microbusinesses" features simple and effective steps to bypass those challenges and optimize your marketing efforts.

The secret is to leverage your unique position and assets in your marketing communications and actions. Strategic efforts will establish your brand with target clients and build visibility within your target market. To accomplish this, you'll learn how to customize messaging and implement multiple tactics to engage clients. Also, this book will help you identify and pursue market niches to grow a more successful business.

• Set the stage for effective marketing.
• Create the right tools to support your smart marketing efforts.
• Establish your unique marketing position with target clients.
• Implement your action plan for sustainable results.

Douglas Freeman share this collection of marketing tips based on his more than 30 years of solopreneurship in business communications services and consulting. He has worked with clients ranging from Fortune 100 companies to startups, in the U.S. and abroad. Douglas is an advocate for entrepreneurship and small business. He writes about business on multiple social network and business news platforms to inform and educate entrepreneurs across the globe.

Product Details

ISBN-13: 9781725083219
Publisher: CreateSpace Publishing
Publication date: 08/08/2018
Pages: 164
Product dimensions: 6.00(w) x 9.00(h) x 0.35(d)

About the Author

Douglas Freeman has been a self-employed entrepreneur for over three decades. He co-founded his communications services and consulting company Ideascape, Inc. with his wife and fellow entrepreneur, MacKenzie. They recently launched Imaginexxus LLC as a publishing business for their unconventional travel books and products. Doug also co-founded four other startups with partners. These included a book publishing company, business documentary production firm, innovation think tank and entertainment development company.

Over the years, Doug has adapted his services to market trends and personal interests. His work has included all types of technical and non-technical business, marketing, educational, training, public relations, ghostwriting, media development as well as creative and consulting services.

He has served clients ranging from NASA, the U.S. Department of Energy, U.S. Department of the Interior and the Armed Forces Network to Intel, Hewlett-Packard, T-Mobile and Southern Company. Additionally, Doug has worked with scores of startups, small businesses, local government agencies and non-profit organizations. Information about Ideascape, Inc. is at

Doug has earned regional and national awards for his technical writing, video scriptwriting and media productions. These include Telly Awards, a NASA Achievement Award and a U.S. Department of Energy Exceptional Public Service Award. His educational videos on entrepreneurship were selected for presentation at film festivals in three countries.

His previous book "Workarounds: 50+ insider tactics for age 50+ entrepreneurs" has been reviewed and had excerpts published by Forbes, PBS Next Avenue, Freelancers Union, Good Reads and other platforms.

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