Smart Marketing: An Essential Guide for Smaller Businesses

Smart Marketing: An Essential Guide for Smaller Businesses

by Wayne Attwell

NOOK Book(eBook)


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Marketing is a battle fought in the minds of your customers. By understanding how customers think and make decisions, you can develop a more compelling marketing strategy that will increase sales and improve bottom line profit.

Smart Marketing shows you how to:
- Identify new customers that are most likely (and willing) to buy from you
- Understand how they make buying decisions and how to use this to your advantage
- Build a compelling marketing pitch that sets you apart from competitors and enables you to sell at a premium price
- Develop a cost-effective promotional programme using the latest online and social platforms as well as traditional media

By applying the proven concepts of Need Satisfaction Marketing™ ANY business owner or manager can create a powerfully different and successful brand. The techniques, ideas and models presented in the book are based on over ten years of direct consulting with over 400 companies across the world.

Smart Marketing is a toolbox of valuable resources enabling the reader to build and manage their own brand. Plus, readers get exclusive access to additional free marketing resources, tools and planning templates on the author's website (details provided inside the book).

The National Business Review says, "This book is a must for business owners who know they need to think about their brand but don’t know where to start".

This is what readers are saying about Smart Marketing…

“Phenomenal. Smart Marketing is a highly practical book with tons of examples that illustrate how the presented tools of Need Satisfaction Marketing work in reality. Wayne uncovers in an easy to follow way how customer decisions are a manifestation of human mind processes. In my opinion the book demystifies marketing for small businesses and provides the readers with confidence that they can go ahead and start generating more business today. If you have a small business, work on a start-up or spin - off project and customer acquisition and retention is important for you this is a must read (and must follow) book!”

“An excellent book. Practical, pragmatic and easy to follow. Highly recommend it to any business wanting to make a real difference to their marketing.”

Product Details

BN ID: 2940045280594
Publisher: Wayne Attwell
Publication date: 08/20/2013
Sold by: Smashwords
Format: NOOK Book
Sales rank: 302,009
File size: 3 MB
Age Range: 18 Years

About the Author

Internationally trained in business management and marketing strategy, Wayne Attwell has held numerous senior marketing, sales and general management positions. He has also been involved in several business start-ups, mergers and acquisitions. In 2004 he started a specialist brand marketing agency. Boasting a client list that included some of the most successful and recognisable brands in New Zealand, it came to be recognised as a leading integrated marketing agency. In 2013 Wayne established a new marketing business that specialises in presenting interactive marketing workshops for smaller businesses. His professional interest lies in how recent discoveries in cognitive neuroscience can be used to understand and influence the way brands are marketed, thereby improving their bottom-line performance. Wayne has consulted extensively to start-ups and to many established businesses across a wide range of industries such as software, technology, eCommerce, consumer, pharmaceuticals, local government, non-profit, utilities, infrastructure, education, arts, tourism and travel, manufacturing and agriculture. These organisations range from small privately held companies through to large corporate enterprises. Wayne’s international experience covers New Zealand, North America, Central Europe, Japan, United Kingdom and South Africa. As a sought-after commentator on brand and marketing strategy by the mainstream media and business press, his views and opinions have been widely published. He is a member of the executive leadership team of the Waikato Digital Industry Forum and is principal marketing consultant to Soda Inc., of New Zealand’s leading business incubators. Find out more at

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