SmartStorming: The Game Changing Process for Generating Bigger, Better Ideas
In today's fast-paced, innovation-driven economy, chaos and disruptive change are the new "business as usual." Organizations, business owners, entrepreneurs, and even individuals have no choice but to reinvent themselves and their product or service offerings on an ongoing basis.
They must innovate--or risk slipping into irrelevance.
Innovation is fueled by a constant stream of new ideas; and group brainstorming is the most widely utilized process for generating that fresh, original thinking. However, brainstorming as typically practiced is a fundamentally flawed process--loosely structured, poorly facilitated, lacking in effective techniques--and it often produces too few, truly innovative ideas.
It's no wonder. Over 90% of those leading brainstorming sessions, in any industry, have had no formal training in how to do so effectively.
SmartStorming: The Game-Changing Process for Generating Bigger, Better Ideas is one of the most comprehensive how-to manuals and idea generation toolkits ever published on the subject of brainstorming. It can help anyone learn how to consistently plan and lead highly effective brainstorms, and unleash the creative problem-solving genius of any group!
Readers are introduced to a totally new approach to group ideation. Not just another creative-thinking technique, SmartStorming is a powerful brainstorming system, combining the essential structure, leadership skills, tools, and techniques necessary for success.
In SmartStorming: The Game-Changing Process for Generating Bigger, Better Ideas, you will learn...
6 steps critical to brainstorming success
The secret to helping any group "think outside the box"
How to create group alignment to achieve a common goal
How to inspire and masterfully guide groups through "blue sky" idea explorations
10 game-changing rules of play
The art of powerful questioning
How to keep a group's productivity high and on track
How to engage the "silent thinkers"
How to manage "wet blankets" and "attention vampires"
How to quickly and objectively select the very best ideas
Plus, it includes a valuable toolkit filled with planners, checklists, "cheat sheets," and detailed instructions for 20 super-productive, idea-generation techniques, many of which are unavailable anywhere else.
This book is certain to become an indispensable guide you will want to refer to time and time again--every time you lead a brainstorming session.
To learn more visit SmartStorming.com.
|Publisher:||Dog Ear Publishing|
|Sold by:||Barnes & Noble|
|File size:||1 MB|
Most Helpful Customer Reviews
Keith Harmeyer and Mitchell Rigie have created the next generation process for creative ideation. SmartStorming is so much more than another brain storming guide. The book is easy to read, clear without jargin and provides step-by-step direction, insights and guidance for improving any groups creative development in this new age. I intend to provide additional copies to associates at work.
Perhaps the most vital part of business—the part that separates great companies from average ones—is the very part that nobody really seems to have any process for: Ideation. If innovation is, as any CEO will tell you, the most important thing for their businesses these days, why is brainstorming so often jammed in to crowded workday schedules and so often practiced with such disappointing and unproductive chaos? In SmartStorming, authors Mitchell Rigie and Keith Harmeyer attempt to bring order to this chaos drawing on their years of creative experience in agency and corporate environments. What is most valuable to the reader is not any never-before-seen revelations (although not including the boss in brainstorms was nearly one for me), but the practical and simple systemization of their brainstorming process and then the flexibility in their approach to scale things up, down and pretty much any way that fits an organization. Of course, an organization might get more out of a multi-day intensive ideation session with 20 people that utilizes handfuls of the techniques, but the authors present the reader with ways of implementing SmartStorming in shorter amounts of time, with fewer people and even by oneself. And the book takes a look at the entire ideation process which includes preparation and, most importantly, idea selection criteria and follow-up. While there is a degree of repetition in the book in that guidelines and specific techniques are presented and discussed at varying levels multiple times, I would say that the primary reason for this is to make the book work on different levels. It can be read straight through (as I experience it), but it can also and should be used as a reference guide, allowing the reader to zero in quickly on what they specifically need in preparation for a brainstorm session. Specifically, in addition to the overall SmartStorming approach, readers will probably get the most out of the 20 idea-generating techniques (specific brainstorming methods), 25 ice-breaker activities, advice for “piloting” (guiding) an ideation session and the idea selection criteria and the six step session flowchart.
Most of us go through life believing that “Creativity cannot be taught.” This book proves how false that is. SmartStorming is the most useful, comprehensive guide to the skills needed to turn your group from a directionless mob to a powerful innovation machine.
I'm so happy I found this book! We've been struggling with brainstorming sessions at my agency--we just don't come up with anything we can use. I'm a virgo and have been screaming that we need organized, planned sessions. The creative types keep saying that creativity isn't organized, but this book proves I'm right! I'm making the Creative Directors read it and am finally getting some traction. They're letting me organize the next session and I'm so excited I can hardly stand it. I just know we're going to come up with better ideas--without the chaos and frustration. Yeah! Thank you!