Building successful start-ups was never quite as easy as it seemed, and the changing economic climate has raised the stakes, reduced the margin of error. New entrepreneurs can't stumble into wealth on the power of half-formed ideas, or turn dreams into reality without doing a lot of homework. It's time to get smart. This book teaches would-be entrepreneurs the skills they need to get through the venture capital process with companies that will survive to grow and succeed.
Rob Ryan, a pioneer in the high-tech industry, founded Ascend Communications in 1989, and throughout the nineties provided firms with the infrastructure they needed to keep up with the rapid growth of the Internet. At the beginning of 1999, Ascend was sold to Lucent for $25 billion. Since retiring from Ascend and starting Entrepreneur America, Ryan has helped launch a string of successful companies, including Virtmed, RightNow, and Virtual Ink. All provide electronic solutions to real-world problems, meet existingrather than manufacturedneeds, and save their customers time and money.
In Smartups, Ryan focuses on methods he's developed over the years for building a sustainable business that makes money. He emphasizes the importance of testing ideas on customers and making sure that a product offers something new and important. Recognizing a team's key competencies is crucial, Ryan says. He also finds it necessary to take certain steps at the correct stages of a company's inception. Smartups will show you how to turn your idea into a real product, take it to investors, and get your start-up started right.
|Publisher:||Cornell University Press|
|Product dimensions:||6.13(w) x 9.25(h) x (d)|
About the Author
Rob Ryan is founder of Ascend Communications. Shortly after taking the company public, Ryan retired from Ascend and started Entrepreneur America from his 1,000-acre ranch in Montana.
David J. BenDaniel is Don and Margi Berens Professor of Entrepreneurship at Cornell University.
Most Helpful Customer Reviews
Rob's book is a fun read full of memorable lessons told in story form. I have re-read this book 3 times, and make sure everyone who joins our statup reads it as well. We learned what to do, and how to do it, by following the advice Rob gives. This book is like Easop's Fables for entrepreneurs.
Rob has managed to create a book which at the same time provides essential advice on how to create a company and is also highly entertaining. He has done a very creative job of producing entertaining metaphors ("keys to the goldmine", "monkeys spinning in the treetops") to elucidate the guidance he provides. Creating a real company requires executing quickly to solve critical problems of fund raising, finding customers, and creating positive cash flow. Rob crisply lays out what needs to be done and points to places where people commonly get lost in trying to build a sucessful business. I wish I had this book when I started my company. The book is extremely engaging and I recommend it to anyone who is interested in entrepreneurship.