SMS Marketing - It's the fastest growing marketing channel in America today. Every day, tens of thousands of businesses market to their customers with text messages.
Why? Over 96 percent of text messages are read because they’re short, direct, timely and every phone receives them.
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About the Author
Joshua Malin is the Chief Marketing Officer at Ez Texting, one of the largest text message marketing firms in North America. Founded in 2006, Ez Texting has grown from 50 original clients to over 50,000 clients today. Joshua has spent nearly half of his 29 years in the mobile/tech space. His other experience includes: Co-founder of GroupTabs, the first purely non-native (HTML5) location based marketing app; Co-Founder of MobileSmarts, one of the first and for a time, the largest distributors of ringtones in North America (back in 2000!).