Whether you call them kicks or sneakers, runners or gutties, you probably have a pair of athletic shoes in your closet. The earliest sneakers debuted in the 1800s and weren't much more than a canvas upper and a flexible sole made of a crazy new materialrubber. The stuff might have been new to Americans then, but for thousands of years, the indigenous peoples of the Amazon Basin of South America had been using latex made from the milky sap of hevea trees to protect their feet from rocks, sticks, and biting insects. Once Charles Goodyear figured out how to make the stuff more durable, sneakers were here to stay.
Early sneakers were initially designed for elite athletes, but kids and teens quickly adopted them. Some of the first brands included Converse, Brooks, and Saucony. German companies Adidas and Puma started up during World War II. The Nike shoe debuted in the 1970s (with a bit of inspiration from a waffle iron). As fitness crazes took off in the 1980s, people all over the world started buying the shoes for workouts and everyday wear. At about the same time, companies began hiring high-profile athletes and pop stars for big-dollar endorsements, and shoe sales soared into the stratosphere to the tune of billions of dollars each year.
In Sneaker Century, follow sneaker fashions and the larger-than-life personalities behind the best known athletic shoe brands in history. Learn how teen sneakerheads became important style makers and drove the success of NIKE, Inc., and other shoe companies. Look behind the scenes at the labor-intensive process of manufacturing sneakers. Explore the sneaker frontier of the futurerecycled shoes, earth-friendly initiatives, and high-fashion statements. Get ready to speed through the Sneaker Century!
About the Author
Evolutionary biologist-turned-author Amber J. Keyser has a MS in zoology and a PhD in genetics. She writes both fiction and non-fiction for tweens and teens.
Her young adult novels include Pointe, Claw (Carolrhoda Lab, 2017), an explosive story about two girls claiming the territory of their own bodies, and The Way Back from Broken (Carolrhoda Lab, 2015), a heart-wrenching novel of loss and survival (and a finalist for the Oregon Book Award). She is the co-author with Kiersi Burkhart of the middle grade series Quartz Creek Ranch (Darby Creek, 2017).
Her nonfiction titles include The V-Word (Beyond Words/SimonTeen, 2016), an anthology of personal essays by women about first-time sexual experiences (Rainbow List, Amelia Bloomer list, New York Public Library Best Book for Teens and Chicago Public Library Best Nonfiction for Teens) and Sneaker Century: A History of Athletic Shoes (Twenty-First Century Books, 2015), among numerous other titles.
Her forthcoming books include Tying the Knot: A World History of Marriage (Twenty-First Century Books, 2018) and Underneath It All: The History of Women's Underwear (Twenty-First Century Books, 2018). More information at www.amberjkeyser.com. Connect with Amber on Twitter @amberjkeyser.