So Yesterday

So Yesterday

by Scott Westerfeld
3.9 86

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So Yesterday by Scott Westerfeld

Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the Innovators, the people on the very cusp of cool. Seventeen-year-old Hunter Braque's job is finding them for the retail market. But when a big-money client disappears, Hunter must use all his cool-hunting talents to find her. Along the way he's drawn into a web of brand-name intrigue- a missing cargo of the coolest shoes he's ever seen, ads for products that don't exist, and a shadowy group dedicated to the downfall of consumerism as we know it.

Product Details

ISBN-13: 9781101119136
Publisher: Penguin Young Readers Group
Publication date: 09/08/2005
Sold by: Penguin Group
Format: NOOK Book
Pages: 256
Sales rank: 717,897
File size: 387 KB
Age Range: 13 - 17 Years

About the Author

Scott Westerfeld lives in New York, New York and Sydney, Australia.

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So Yesterday 4 out of 5 based on 0 ratings. 85 reviews.
Guest More than 1 year ago
This book allows readers to fall into the world of consumerism and the materialistic tendencies of American Teens, alongside telling a delightful tale typical to said teens. Westerfeld is able to connect with the reader on a variety of levels through this book, and the plot remains interesting, despite what appears to be a shallow subject on the surface.
Madeline Aulds More than 1 year ago
This book was great and it was suprisingly original. I read a bunch of teen fiction and it all becomes the same but this was a nice change!
Tess22 More than 1 year ago
My favorite Scott Westerfeld book! So Yesterday is witty, hilarious, and generally fantastic. It will make you think about society, consumerism, and advertising. Also, shoes. A fun read that somehow gets across much more than what the story is on the surface. The protagonist, Hunter (one of my favorite characters in a book, ever), narrates the story, and random bits of knowledge, urban myths, etc. are interspersed with the current happenings of the story. So Yesterday is lively and entertaining, and well worth the few hours it takes to read.
Guest More than 1 year ago
I've been wanting to read this book for a long time. Because knowing Scott Westerfeld, it had to be good. I've read all the Uglies books, the Midnighters books, and the Peeps books, and fell in love with them, and thankfully that didn't change for So Yesterday. The one thing that cracked me up about this book was how Hunter kept talking about how he came to New York from Minnesota and how he had to change all his Minnesotan ways to actually become cool. Ah, boy. Do us northerners really have such a bad reputation as being hicks? Sure, Target is our favorite store, we bundle up in hideous parkas to brave the frozen winters, and use the term Uff Da on a daily basis, but I didn't think we were so uncool as to be referenced in a book all about coolness. I think that's really funny! And a book that makes me laugh is a good one for sure. I loved, loved, loved So Yesterday because of its whole vibe. It subtly draws you in and uses a bunch of radical ideas to keep your attention. I enjoyed thinking about the innovators, the jammers, the Hoi Aristoi. If that stuff was actually real, would I even know it? It was neat to get a peek of what could possibly happen behind the scenes of pop culture as we know it. The writing was smooth, the characters were created with detail, and the ending was great possibly left open for a sequel? I hope... I highly recommend So Yesterday. It will captivate you, spark your interest, and make you think about things you never thought you'd have to think about. :P
Perry-the-Ducktipus More than 1 year ago
I grabbed this book after I read Pretties by the same author....the book it just kind of confused me...I never really got the point of the book, it was well written and interesting, but why....I just don't get the crux of the story to be completely honest. It is possible I missed it (which is probably the case) but nevertheless it was nothing in comparison to Pretties.
ashleyy More than 1 year ago
Hunter is a 'Trendsetter', someone who finds the newest coolest thing and then makes it widely popular. When Hunter's boss, Mandy, goes missing, it's up to him and Jen, an innovative and bold girl he met in a park, to find out where she went. They soon find themselves in a web of connected but seemingly unassociated things, like a building of the coolest shoes anyone has ever seen, a product called Poo-Sham that turns people's hair purple and doesn't exist, a magazine called Hoi Aristoi, a woman on roller skates, and a group that calls themselves the Jammers who have apparently dedicated to ungluing the world of cool as Hunter knows it. Overall, it was an okay book. It's not one of my favorites, but I did like the way the character's thoughts and insights were described. It left too many loose ends, and it's very difficult to understand how everything is connected. I was expecting a lot more because the plot was coming from so many different places, building and adding up to this big reveal that just kind of flopped. I didn't like the ending that much, bu it was a general, all-over okay-in-a-good-way book.
SleepDreamWrite More than 1 year ago
One of the first books I read by this author. The other cover was really good and as you read you notice the objects that were mentioned are also on the cover. Anyway, this was a good at times, weird, but interesting none the less. the other series I read by him was the peeps series.
Anonymous More than 1 year ago
I really enjoyed this book. Scott Westerfeld’s book, So Yesterday, is a fast-paced book with various cliff-hangers.  The book is mainly about a 17 year old boy, Hunter, who is a cool-hunter. A cool hunter is a person who is payed to find what is cool and what is not.  One day he meets a risk taking innovator who will change his world. She changes how he sees and contributes to the world’s fashion sense.   He is soon sent to a mission to find his boss with the help of his new friend. He finds some clues to where his boss might be. He is taken into a race to truth.  Hunter might actually see that he has believed in the wrong things.
Anonymous More than 1 year ago
Great book!I loved it from the start!I reccomend this highly!
Haylie16 More than 1 year ago
I have read scott westerfeld's other books and i found this book really good. it sort of confused me a bit, but i liked how he brought up interesting facts and stories. really makes you think
Anonymous More than 1 year ago
um ok so i have love love loved all the other books by scott westerfled i have read, pretties, peeps, and midnighters, so when i picked this book from the library i was really happy to read another good book. too bad it wasnt, i couldnt even read past page 60.
Guest More than 1 year ago
I didn't think that this book was up to Scott Westerfeld's usual standards. I have read some of his other books, and so far, the majority of them have been really good. However, this book lacked some of the intrigue I got from the others. It had a different quality that I, personally, didn't care for.
MissPrint More than 1 year ago
"We are all around you. "You don't think about us much because we are invisible. Well, not exactly invisible. A lot of us have hair dyed in four colors, or wear five-inch platform sneakers, or carry enough metal in our skin that it's a hassle getting on an airplane. Quite visible, actually, come to think of it. "But we don't wear signs saying what we are. After all, if you knew what we were up to, we couldn't work our magic. We have to observe carefully and push and prompt you in ways you don't notice. Like good teachers, we let you think you discovered the truth on your own. "And you need us. Someone has to guide you, to mold you, to make sure that today turns to yesterday on schedule. Because frankly, without us to monitor the situation, who knows what would get crammed down your throats? "It's not like you can just start making your own decisions, after all." Hunter Braque is always on top of the latest trends. Mostly because he helps make sure they become trends. As a seventeen-year-old with his own background in the whirlwind world of innovation and style, Hunter knows exactly how to spot Innovators--the people who do something before it's cool. The people who define cool. When Hunter's best client disappears it will take all of his connections to track her down as he teams up with an Innovator, uncovers a mystery surrounding the coolest sneakers he's ever seen and gets to the bottom of the shadowy world that lurks behind all of the trends and innovations in So Yesterday (2004) by Scott Westerfeld. So Yesterday is generally grouped into Westerfeld's New York Trilogy which is not actually a trilogy. It's one of his earlier novels, set in New York City and also a rare non-fantasy title. (The other books in this "trilogy" are the vampire-apocalyptic books Peeps and The Last Days.) Although this book is a departure for Westerfeld's usual fare of science fiction and fantasy adventures, the prose is still decidedly his with the expected blend of wit and trivia along with excellent turns of phrase. (True story: One of my all-time favorite quotes is from this book!) Hunter is understandably interested in trends so the book is filled with odd bits of information about the origins of ties, or more specifically cravats, among other things. And don't let the realistic setting fool you--there is still tons of action to be had as Hunter chases down sneakers, avoids thugs and seeks help from shady figures with names like Futura Garamond (another true story: This book introduced me to both of those font faces which I now use all the time!). So Yesterday is a fast, strange book that readers who enjoy sardonic humor, New York City, or the stories behind the latest It Thing (or all of those at the same time!) is sure to enjoy. Possible Pairings: The Brokenhearted by Amelia Kahaney, New York City: A Short History by George J. Lankevich, Proxy by Alex London, Kiki Strike: Inside the Shadow City by Kirsten Miller, Vicious by V. E. Schwab
Anonymous More than 1 year ago
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Anonymous More than 1 year ago
Go to book 9
SpartanReading More than 1 year ago
I give this book five stars because there are a lot of mysteries that they main character has to solve, like finding his boss. This book is about Hunter, the main character who is a trendsetter. He looks for the coolest things that he finds walking around and then makes it very popular. When Hunter and a girl he meets, Jen, try to meet up with Hunter's boss Mandy, they find out that she has gone missing, so it is all up to them to find her. When he goes through many obstacles to find Mandy it makes the book hard to put down. I would suggest this book to anyone because it has cool facts like "The first person to make a phone call from a New York Street was Martin Cooper in 1973", that make the book interesting. Also it is cool to find what Hunter takes pictures of, like a pair of shoes that have shoes laces that spread out like a fan. This book is great, and is a good book to read.
Anonymous More than 1 year ago
Don't get me wrong, I love the Uglies series. But PLEASE do not compare this book and that series. This is good; if it was by any other author it would have five stars. So please do not complain that Uglies was better. It was. But this book was amazing too. Give it a chance.
Anonymous More than 1 year ago
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Anonymous More than 1 year ago
Uglies series is way way better.
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