Soap Operas for Social Change: Toward a Methodology for Entertainment-Education Television

Soap Operas for Social Change: Toward a Methodology for Entertainment-Education Television

by Heidi Nariman

Hardcover

$64.00

Product Details

ISBN-13: 9780275943899
Publisher: Greenwood Publishing Group, Incorporated
Publication date: 05/18/1993
Series: Media and Society Series
Pages: 184
Product dimensions: 6.42(w) x 9.61(h) x (d)

About the Author

HEIDI NOEL NARIMAN is the International Information Manager at Televisa, S.A. de C.V. in Mexico City, where she has worked with Miguel Sabido since 1989. At present, Nariman edits Televisa's semimonthly Spanish-language newsletter about worldwide entertainment-education trends in television and cinema business, programming, and technology.

Table of Contents

Foreword

Preface

Introduction

Formulation of the Entertainment-Education Strategy for Development Communiation in Mexico

Theoretical Components of Entertainment-Education Soap Operas

Assembling an Entertainment-Education Soap Opera Based on Formative Evaluation Research

Summative Evaluation Research: Testing Hypotheses and Measuring the Effects of Entertainment-Education Soap Operas in Mexico

Building upon Mexico's Experience with Entertainment-Education Soap Operas, Summary and Conclusions

References

Index

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