Pub. Date:
Taylor & Francis
Social Enterprise and Special Events / Edition 1

Social Enterprise and Special Events / Edition 1

by Julie Olberding


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Product Details

ISBN-13: 9781138942301
Publisher: Taylor & Francis
Publication date: 11/10/2016
Series: Routledge Studies in Social Enterprise & Social Innovation Series
Pages: 200
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Julie Cencula Olberding is Director of and Associate Professor in the Master of Public Administration (MPA) program at Northern Kentucky University, USA.

Table of Contents

Part 1: Introduction and Creation

1. Special Events with a Social Mission

Julie Cencula Olberding

2. Events in the Era of Social Enterprise

Julie Cencula Olberding

3. Successful Start-up of a Special Event: Laying the Groundwork with Market Research and Brand Development

Douglas Olberding and Jay Jisha

Part 2: Implementation and Management

4. Promoting Events through Cause Marketing, Social Media, and "Gamification"

Katie Dillon and Julie Cencula Olberding

5. Financial Management of Special Events: Toward a More Comprehensive Approach

Julie Cencula Olberding and Patrick Frambes

6. Managing and Motivating Event Volunteers

Liz Engelhardt and Julie Cencula Olberding

7. Collaborative Governance of Civic Events: The Case of the U.S. College World Series

Dale Krane and Carol Ebdon

Part 3: Assessment and Evaluation

8. Assessing the Economic Impact of a Special Event: A Reasonable Approach for Developing a Credible Estimate

Steven Cobb and Douglas Olberding

9. Assessing the Social Impacts of a Special Event: Social Causes, Social Capital, City Image and Local Pride

Julie Cencula Olberding and Douglas Olberding

Part 4: New Perspectives and Innovation

10. Energizing Community Development Through Community Events

Julie Cencula Olberding and Whitney McIntyre Miller

11. Beyond Food, Drinks and Conversation: How "Micro Events" Can Increase Social, Cultural, and Political Capital

Meredith Shockley-Smith and Francoise Knox-Kazimierczuk

12. Trends in Special Events with a Social Cause

Julie Cencula Olberding and Kyle Dorriere

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