Social Marketing and Behaviour Change

Social Marketing and Behaviour Change

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Overview

Social Marketing and Behaviour Change by Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti

With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice.
Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory – along with consumer behaviour decision and social change models.
This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource.

Product Details

ISBN-13: 9781782548140
Publisher: Elgar, Edward Publishing, Inc.
Publication date: 02/15/2014
Pages: 448

About the Author

Linda Brennan, Professor, RMIT University, Wayne Binney, Marketing and Educational Consultant, Lukas Parker, Lecturer, RMIT University, Torgeir Aleti, Lecturer, Monash University, Australia and Dang Nguyen, Associate Lecturer, RMIT University, Vietnam

Table of Contents

Contents:
Acknowledgments
1. Introduction
PART I: THEORIES AND THEIR USES IN SOCIAL MARKETING
2. Theories and Their Uses in Social Marketing
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
PART II: RATIONAL – ECONOMIC MODELS (COGNITIVE MODELS)
3. Rational Economic Models (Cognitive Models)
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
4. Case study: Using the Theory of Planned Behaviour to Assess Blood Donation Intentions amongst African Migrants in Australia
Ahmed Shahriar Ferdous, Michael Jay Polonsky, Zoe McQuilten and Andre M. N. Renzaho
5. Rational Economic Models (Cognitive Models) Summary
PART III: BEHAVIOURAL MODELS (CONATIVE MODELS)
6. Behavioural Models (Conative Models)
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
7. Case study: Using Social Cognitive Theory and Social Support Coping Theory to Improve Breastfeeding Duration Rates: MumBubConnect
Rebekah Russell-Bennett, Danielle Gallegos, Josephine Previte and Robyn Hamilton
8. Behavioural (Conative Models) Models Summary
PART IV: EMOTIONAL MODELS (AFFECTIVE MODELS)
9. Emotional Models (Affective Models)
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
10. Case study: Hello Sunday Morning!: Towards ‘Practices’ of Responsible Drinking
Marie-Louise Fry
11. Emotional Models (Affective Models) Summary
PART V: SOCIO-CULTURAL ECOLOGICAL MODELS
12. Socio-cultural Ecological Models
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
13. Case Study: Micro-meso-level Theory – Consumer Socialization and Consumption of Clothes
Karin M. Ekström
14. Case Study: Meso-Macro Level Theory – DrinkWise: Investing in Generational Social Change
Josephine Previte, Linda Brennan and John Scott
15. Socio-cultural Ecological Models Summary
PART VI: MULTI-THEORY MODELS
16. Multi-theory Models
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
17. Case Study: ‘Greenwich Get Active’ – Mobilising a Whole Community to Get Active
Matt Howick
18. Case Study: Waves of Change – Collaborative Design for Tomorrow’s World
Christine Domegan, Patricia McHugh, Michelle Devaney, Sinead Duane, John Joyce, Olivia Daly, David Murphy, Michael Hogan and Benjamin Broome
19. Multi-theory Models Summary
PART VII: ‘BUYING’ OR ‘CONSUMER’ BEHAVIOUR DECISION MODELS
20. ‘Buying’ or ‘Consumer’ Behaviour Decision Models
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
21. Case Study: Which Theory is More Effective for Predicting Hotel Guest Participation in Towel and Linen Reuse Programs, Social Influence Theory or Attribution Theory?
Walter Wymer
22. ‘Buying’ or ‘Consumer’ Behaviour Theories Summary
PART VIII: SOCIAL CHANGE MODELS IN SOCIAL MARKETING
23. Social Change Models in Social Marketing
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
24. Case Study: A Social Marketing Approach for Increasing Community Coalitions’ Adoption of Evidence-Based Policy
Alyssa B. Mayer, R. Craig Lefebvre, Robert J. McDermott, Carol A. Bryant, Anita H. Courtney, James H. Lindenberger, Mark A. Swanson, Anthony D. Panzera, Mahmooda Khaliq, Brian J. Biroscak and Ashton P. Wright
25. Social Change Models in Social Marketing Summary
PART IX: SOCIAL MARKETING AND BEHAVIOUR CHANGE: WHERE TO FROM HERE?
26. Social Marketing and Behaviour Change: Where to From Here?
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
Index

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