Social Marketing

Social Marketing

by Taylor and Francis, Christine Domegan

Paperback(Revised)

$83.00

Product Details

ISBN-13: 9780415683739
Publisher: Taylor & Francis
Publication date: 07/12/2013
Edition description: Revised
Pages: 552
Product dimensions: 6.75(w) x 9.75(h) x (d)

About the Author

Gerard Hastings is Professor at the Institute for Social Marketing at the University of Stirling and Open University in the UK and Professeur Associé at the École des Hautes Etudes en Santé Publique Rennes in France

Christine Domegan is Senior Lecturer in Marketing at the National University of Ireland, Galway

Table of Contents

1.If it Works for Coca Cola… 2. Social Marketing Principles 3. The Shoulders of Giants 4. Making it Happen - the Toolbox 5. Research and the Art of Storytelling 6. Only Connect 7. Competitive Analysis 8. Critical Marketing 9. Ethical Issues 10. The Big Picture – Systems Social Marketing

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