This book provides researchers, evaluators, and graduate students with a user-friendly presentation of Campbell's essential work (including his latest thoughts on some of his classic works) in social measurement. The book includes Campbell's arguments as to why qualitative approaches belong with quantitative ones as the assumptive background to relevant quantitative measures, his debate with deconstructionists and social constructionists on measurement validity, and an expansion and further explanation of his multitrait-multimethod matrix. By including overviews for each part and article as well as provide social scientists with useful insights into Campbell's papers in a format accessible to advanced undergraduate and graduate students.
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Table of ContentsIntroductionPART ONE: VALIDITY OF ATTITUDE AND PERSONALITY TESTSTypes of Validity Construct, Trait, or Discriminant ValidityMultitrait-Multimethod Validity Matrix Does the method of Measurement Add Irrelevancies or Does It Dilute?The Current Status of Research on the Multitrait-Multimethod Validity MatrixThe Contemporary Philosophy of Science Appropriate to the Multitrait-Multimethod Validity Matrix Biases in Attitude and personality ScalesPART TWO: INDIRECT MEASURESFifteen Validity Issues Affecting All MeasuresIndirect Attitude MeasuresSeating Patterns as an Attitude IndexPART THREE: QUALITATIVE AND ETHNOGRAPHIC APPROACHESQualitative Research Methods in Program EvaluationThe Qualitative Case StudyUsing the Anthropologist's InformantsThe Translation of Personality and Attitude TestsField-Manual AnthropologyPART FOUR: THE USE OF ADMINISTRATIVE RECORDSAdministrative Records as Ontinuous Experimental Laboratories for Experimental InnovationsWelfare Recipients and Social Workers as Judges of the Effectiveness of the ProgramPART FIVE: ETHICS AND RIGHTS OF SUBJECTSPreserving ConfidentialityProtection of Research Participants